As we move into spring, the publishing industry is moving on:
* 8 Powerful Tips for Marketing Your Business With eBooks
* Publishers Still Confident in Print (Sort of)
* The Truth About Who Owns Online Content
* Lisa Harouni: A primer on 3D printing
* Revisiting Print's Social Network
* 5 Myths About eBooks Debunked
and more ...

The Truth About Who Owns Online Content

The Stop Online Piracy Act debate has left not only individuals to ponder online content ownership, but companies and associations, as well. Who owns online content? In determining the answer to that, we must also ask the following: What kind of information is it? Who produced it? How is it being used? That's because the big question is not who owns online content, but rather, does ownership even matter when there are so many other factors at play?
      That's because the big question is not who owns online content, but rather, does ownership even matter when there are so many other factors at play? At a recent Association Media & Publishing education session at the Business of Association meeting in Chicago, the session, "Who Owns Online Content? speakers Mary Innis from the Innis Law Group; Lisa Stegink with Chicago Law Partners; and Amir Azaran of Neal, Gerber & Eisenberg LLP tackled the subject of online content.
Full story : Association Media and Publishing

Revisiting Print's Social Network

Social media can be an important component of your printing company's integrated marketing mix and a valuable tool for your business if you use it right. Socially savvy shops are using it today to enhance their brands and to increase their profits.
      Last May, MyPrintResource.com tackled a subject near and dear to many a printer's heart: social media marketing. Now, 10 months later, we revisit the topic to see what's new and what has changed: most notably, perhaps, how mobile apps continue to displace World Wide Web usage.
Full story : www.myprintresource.com

Lisa Harouni: A primer on 3D printing

2012 may be the year of 3D printing, when this three-decade-old technology finally becomes accessible and even commonplace.
      Lisa Harouni gives a useful introduction to this fascinating way of making things -- including intricate objects once impossible to create.
Full story : printmediacentr.com

5 Myths About eBooks Debunked

Dianna Dilworth writes for eBooks ...
      Here at eBookNewser we've been reading eBooks for years, but we realize that many people out there are still nervous about digital books. In fact, last month at the Digital Book World conference in New York, Kelly Gallagher, VP, publishing services at R.R. Bowker, revealed that 74% of book buyers have never bought an eBook. To help make the transition smoother, we've put together a list together to demystify eReaders.
Full story : Dianna Dilworth

8 Powerful Tips for Marketing Your Business With Ebooks

Your company's Twitter handle has a healthy amount of interaction, your status on Skype is set to chat with customers, and your email marketing strategies are always segmented and split-tested. Though you adopted every niche social media platform early and your website's editorial calendar is full, you still may be missing out on a huge opportunity to expand your audience and rake in revenue.
      Make room on virtual bookshelves for your next ebook -- those (often free) PDFs a few dozen pages long that people from all over the world are reading from their iPads and Kindles. The file has a low production cost and a high conversion rate and can quickly turn passive clickers into paying customers, and retain them in the long run as well.
Full story : Scott Gerber - mashable.com

Publishers Still Confident (Sort of) In Print

Steve Smith writes for Mobile Marketing Daily
      The purported migration from print to digital platforms and long-promised demise of 'dead tree and paper media' never seemed to get here as expected. But now that tablet and smartphone touchscreens give many people more credible non-print modes of content consumption, the 'death of print' has re-emerged as a cultural trope.
      Not so fast, say publishers. In its annual survey of publications, the Audit Bureau of Circulations finds that confidence in print's survival remains high -- albeit a tad more shaky than in the past.
Full story : www.mediapost.com

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