Marketing Update : Pro Bono Work, Marketing Videos, Experts and Top U.S. Buzz

by Fred Showker

Marketing update for graphic designers Are your clients screaming for better marketing graphics? Do you think they know what effective graphics are? As the world of marketing gets more complicated, graphic designers need to keep right on top of every crook in the road ... literally

  • Why Doing Pro Bono Work is Good for Your Agency and How to Find the Right Match
  • Infographic : How Big Businesses Use Colors to Affect Your Emotions
  • Create Compelling Marketing Videos That Educate and Entertain
  • In the Content Marketing Kingdom, Third-Party Experts Rule
  • A Seven-Item Checklist for Measurable Marketing
  • Eight Ways to Rock Your Media Marketing
  • 2014 - Mid-Year Rankings: US Top Buzz
  • ... and more

CAUTION Beware, all of these sites employ screen spam. Some have pop-up ad splash screens and stalker links. Be careful where you click

2014 - Mid-Year Rankings: US Top Buzz

favorite brandsAmazon was the US company with the most positive "buzz" in the first half of 2014, according to a recent report from YouGov. The ranking was based on data from the BrandIndex Buzz Poll, which regularly asks respondents this question: "If you've heard anything about the brand in the last two weeks, through advertising, news, or word of mouth, was it positive or negative?"
cyber security, cyber war and homeland security Full story : www.brandindex.com

A Seven-Item Checklist for Measurable Marketing

Here's a little secret: Almost all digital communication is actually measurable (direct) marketing. And, if done correctly, it will fatten the bottom line.
      Just like old-school direct marketing, digital thrives on data; it can be measured and tested, and we can learn something from each campaign that we successfully complete, offering hope for ever-improving results as we move forward
cyber security, cyber war and homeland security Full story : www.marketingprofs.com

Eight Ways to Rock Your Media Marketing

Marketers are buried in the plumbing more than ever--building out demand generation platforms, picking up the pieces IT left out of the new marketing automation integration, and running like gerbils to keep lead nurture systems playing nice with Google's latest adjustments.
      But there's one less-appreciated, but no less effective, way today's leading marketing organizations can avoid the rat race and leap over competition-- and that's by being more accessible to media.
cyber security, cyber war and homeland security Full story : Lisa Calhoun -- MarketingProfs

Create Compelling Marketing Videos That Educate and Entertain

A lot of articles discuss how video has become important in content marketing. And it has. But those articles usually don't discuss how to create dynamic content and properly translate that content to video.
      So, here are some tips for doing exactly that. Together, these tips can help you make compelling content marketing videos that grab your audience's attention and keep bringing them back for more. marketing/Compelling_Marketing_Videos.png
cyber security, cyber war and homeland security Full story : online-publishers.org

Infographic : How Big Businesses Use Colors to Affect Your Emotions

How does the color in your logo make your customers and prospects feel? Here's a look at the emotions certain colors elicit and iconic business logos that use those colors.
      Blue summons images of the sky and sea, which makes people feel such emotions as comfort, understanding, clarity, calm, and trust, according to the FinancesOnline's infographic.
GO take a look at the full infographic
cyber security, cyber war and homeland security Full story : VerĂ³nica Maria Jarski

In the Content Marketing Kingdom, Third-Party Experts Rule

Content marketing" is the all the rage among today's B2B marketers, along with the overused phrase "content is king." But for those of us who live and breathe this stuff, we know that a good deal of it is really good public relations.
      A March 2014 study by Nielsen/inPowered MediaLab looked at three types of content--branded (company-generated) content, user reviews, and third-party expert content. Hands down, the expert content had the most impact on buyers throughout the purchasing cycle, the study found.
cyber security, cyber war and homeland security Full story : www.marketingprofs.com

Why Doing Pro Bono Work is Good for Your Agency and How to Find the Right Match

Pro bono can be a scary phrase when you're caught up in billable hours and project work. It seems crazy to even think about adding to your agency's workload. It's just an extra project, right?
      Wrong.
cyber security, cyber war and homeland security Full story : Allison Gibbs -- agencypost.com

More: Media and Marketing Updates

Good day, everybody . . . and thanks for reading

Fred Showker

      Editor/Publisher : DTG Magazine
      +FredShowker on Google+ or most social medias @Showker
      Published online since 1988

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