Marketing Update : high traffic, authorship and the dark side of marketing

by Fred Showker

Marketing update for graphic designers Okay, you've made it through another year of marketing, and the high-traffic marketing season is just about over. If you've missed your mark, there's no use on trying to regain lost action -- just get started on the next season!

  • How much of your marketing strategy do you dedicate to content amplification?
  • Content’s Growing Role In The Integrated Marketing Communications Plan
  • Three Good Reasons Why Google Authorship Still Matters
  • The Dark Side of Content Marketing [Infographic]
  • Lon Safko asks : Is Your Email List Dirty?
  • ... and more

CAUTION Beware, all of these sites employ screen spam. Some have pop-up ad splash screens and stalker links. Be careful where you click

Content’s Growing Role In The Integrated Marketing Communications Plan

’Tis the season for integrated marketing communications planning, the annual must-do for CMOs who want to secure budget.
      What exactly is this plan? Whether you call it an IMC plan, an engagement plan or simply a marketing plan, it’s the formal document that justifies and guides the marketing investment. It also helps to establish the key strategic initiatives for recommended programs, campaigns and tactics that are expected to deliver against business objectives.
Creative Update Full story : Judy Begehr, Business 2 Community

How much of your marketing strategy do you dedicate to content amplification?

With the content world all abuzz about different content amplification strategies, our guest contributor and tech writer Ivan Serrano discusses how to rise above in this highly competitive scene.
      ou’ve probably heard people recite “content is king” over and over again that the phrase is embedded into your brain. Even Google has touted the importance of good content over link building. In fact, 90% of B2B marketers already use content marketing as part of their strategy. Interestingly, only 20-30% of the marketing budget goes to actual content creation while 70-80% goes to amplification. Why is that?
Creative Update Full story : Business 2 Community

Three Good Reasons Why Google Authorship Still Matters

It's a search engine. It's a social network. Google is a lot of things, and its parts are interconnected.
      First, some background. The same month that the Google+ social network was launched, Google announced a new way to link writers to content they create: Google Authorship. Along with personalized search results, Authorship became a second direct connection between the social network and Google search results.
Creative Update Full story : Andy Crestodina | marketingprofs.com

The Dark Side of Content Marketing [Infographic]

Content marketing is all the rage, but it has a dark side that businesses must acknowledge.
      One horrifying fact: Though 27 million pieces of content are shared daily and 86% of B2B organizations use content marketing, only 21% of marketers think they're successful at measuring the ROI of their content, according to studies that Scripted cites in the following infographic.
Creative Update Full story : Scripted Content Made Easy

Lon Safko asks : Is Your Email List Dirty?

Lon Safko writes :
      I didn’t think mine was. I have been active in email marketing for nearly a decade. I have been systematically building my lists for that same amount of time. When I email market, I follow all of the rules. I am very familiar with all of the requirements of the 2004 Can Spam Act. My list is a double opt-in list, meaning every name on the list voluntarily signed up and agreed a second time before being placed on the list.
Creative Update Full story : Association Media and Publishing


More: Media and Marketing Updates

And that wraps it for another edition of Marketing Update from DTG
Don't forget ... we encourage you to share your discoveries from the world of marketing, publishing, media, online and creative. Just give me a shout!

Good day, everybody . . . and, thanks for reading

Fred Showker

      Editor/Publisher : DTG Magazine
      +FredShowker on Google+ or most social medias @Showker
      Published online since 1988

 


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