Publishing Update 1411 : Publishing, content, print, and DTP

by Fred Showker

Fred Showker's Publishing Update Another year, and another realm of possibilities for publishing -- and it's not going away -- no, social networking has not taken over. Times are chaning, but some things stay the same! Stay tuned with DT&G's Publishing Updates:
[] Four Ways to Help Guest Writers Contribute Great Content for Your Company Blog
[] Why so many digital publishers are flocking back to print
[] Is paper and print still important? We asked the experts
[] The Social Media Frequency Guide: How Often To Post
[] Digital advertising's bot distraction
[] Are Digital Magazines Dead?
-- and more ...

Why so many digital publishers are flocking back to print

With circulation numbers sinking and print ad rates dipping just as fast, now seems like a really bad time to start a magazine. But digital publishers like Politico, Pitchfork and Pando are doing just that: Backwards-engineering their online publications for the physical page.
      The trend is a 180-degree flip from the typical publisher transition from print to digital: Whereas print publishers have sold their websites as extensions of their print products, today's digital publishers are creating magazines to supplement their websites.
DIY christmas Full story : Digiday

The Social Media Frequency Guide: How Often To Post

Kevan Lee writes :
      Subway has this sandwich with Fritos on it. I know this because their commercials play constantly on my TV and computer such that I nearly have the ads memorized. Every time their commercial airs, Subway is flirting with the fine art of frequency. How often is too often to share with your audience? Social media marketers face the same dilemma. We want to connect with followers without driving them away. We aim for the perfect balance of sharing and listening. I end up guessing a lot, trying and testing new variations on how often I should post.
DIY christmas Full story : Kevan Lee,

Digital advertising's bot distraction

Escalating tensions between the West and Russia are conjuring up fears of a renewed cold war and arms race, but in my industry — digital advertising — we're already deep in the throes of an arms race that has been a reality for years.
      The scene painted daily in the press is one of advertising heroes fighting evil bots that are designed to dupe the system and siphon ad dollars when a banner or video shows up on some website far out in the wastelands of the Internet.
DIY christmas Full story : The Wall Street Journal

Is paper and print still important? We asked the experts

There's no denying we live in a digital world, but it seems that printed communications still hold a place in our hearts, despite what the naysayers will have you believe.
      To find out just how important the medium still is, we called on a diverse group of experts, all involved in the paper and print industry in various different ways, to share their thoughts and their favorite work. From traditionalists to technologists, here's what they had to say.
DIY christmas Full story : The Drum

Four Ways to Help Guest Writers Contribute Great Content for Your Company Blog

Over the past decade, the blog has morphed from a personal diary into the most dynamic element of a website. It, or a manifestation of it, now constitutes the core of every brand website in the world.
      Blogs have become so mainstream that creative types will do anything to avoid calling it a blog: "It's a magazine." "No, it's a newsroom." "Eureka, it's a journal!"
DIY christmas Full story : MarketingProfs

Are Digital Magazines Dead?

Print's days may be numbered, but are digital's?
      When pondering the future of digital magazines, the “I’m not dead yet” scene in Monty Python and the Holy Grail may come to mind. Is the digital magazine industry ready to be carted off with the rest of the dead? Gregg Hano, CEO of MAG+, wrote a great piece pointing out the fact that we are actually just in the infancy of digital magazines. Digital magazines at the moment only represent a small portion of total magazine circulation, but their subscriber base doubled from 2012 to 2013 (AAM semiannual periodical snapshot report). Coincidentally, there is a rise in the number of digital magazines published each year, especially in international markets.
DIY christmas Full story : Ryan Jones, WIRED.com | Condé Nast.

What did you miss last time?

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Thanks for reading

Fred Showker

      Editor/Publisher : DTG Magazine
      +FredShowker on Google+ or most social medias @Showker
      Published online since 1988

 


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