Marketing Update : Converting customers, covering bases, email, SEO and PR plans

by Fred Showker

Marketing update for graphic designers Now turn your marketing powers toward the slow winter season, and hopefully, an exciting spring rebirth. First, however, take care of the lingering marketing activities and firm up your 2015 strategy!

  • Four Ways Service Companies Can Convert More Customers via Email
  • How many marketing bases can you realistically cover at 1 time?
  • 2 critical but often overlooked email marketing metrics
  • 4 reasons why you should combine SEO, PR strategies
  • PR insider: More fans than plans
  • ... and more

CAUTION Beware, all of these sites employ screen spam. Some have pop-up ad splash screens and stalker links. Be careful where you click

Four Ways Service Companies Can Convert More Customers via Email

Conversion" means different things to different people.
      Though many e-commerce companies have an old-fashioned Buy button right on their site, service companies (consulting firms, marketing agencies, accountants, pest control companies, painters...) have prices and requirements that change with each job. For them, a prospect's "conversion" involves more than sending visitors to a purchase page, and a client engagement almost certainly involves phone calls or in-person appointments.
Creative Update Full story : Daniel Faggella marketingprofs.com

How many marketing bases can you realistically cover at 1 time?

Any business today will tell you that getting your marketing messages out there has never been easier. Knowing who will see it, and how they will respond to it, however, is an altogether more complex task. Some might call it a science.
      Marketing experts have argued that the rise of social media has been a great leveller; a Twitter or Facebook account can be set up free of charge; anyone who possesses a smartphone or camera can grow a following on Instagram or Snapchat; and platforms such as Pinterest, or Google Plus allow you to post all kinds of weird, wonderful, or just plain informational content.
Creative Update Full story : Forbes

2 critical but often overlooked email marketing metrics

Although they often don't get the attention they deserve, click reach and the ability to determine the value of an email address are valuable metrics to have in your email analytics strategy.
      You're likely familiar with click-through rate (CTR) and click-to-open rate (CTOR), but click reach is a different animal. CTR and CTOR are measured for a single email message; click reach is measured over a series of messages or, more accurately, over a span of time.
Creative Update Full story : ClickZ

4 reasons why you should combine SEO, PR strategies

In early October, Google's John Mueller mentioned in a video Google+ hangout that they are unlikely to update the Google Toolbar PageRank in the future.
      OK, now back to why SEO and PR should be combined
Creative Update Full story : The Huffington Post

PR insider: More fans than plans

Content marketing gets a lot of love but is light on strategy.
      hese days, you’ll find stories about content marketing everywhere you look. We at Capstrat were curious: Does the practice of content marketing match its popularity in the press? How – and why – are marketers using it? Can we at least agree on a definition? To help get to the bottom of this, we asked 246 marketing professionals to tell us what they think about content marketing. The group represented a cross-section of C-Suite, vice presidents, managers and directors.
Creative Update Full story : PR News

More: Media and Marketing Updates

And that wraps it for another edition of Marketing Update from DTG
Don't forget ... we encourage you to share your discoveries from the world of marketing, publishing, media, online and creative. Just give me a shout!

Good day, everybody . . . and, thanks for reading

Fred Showker

      Editor/Publisher : DTG Magazine
      +FredShowker on Google+ or most social medias @Showker
      Published online since 1988

 


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