Marketing Update : Twitter, Facebook, Direct Mail, Press Releases, Video and more

by Fred Showker

Marketing update for graphic designersApril, May, Mother's Day, and the spring launch into Summer will offer an array of marketing opportunities. Tie in with any number of motifs from family to vacation and travel. But first, get your online social networking act together :

  • How the latest moves by Twitter and Facebook help you market your organization
  • 4 reasons to use direct mail marketing instead of email marketing
  • The 8 golden rules of writing great press releases
  • The rapid rise of video in content marketing
  • 6 things great PR campaigns have in common
  • 5 priorities for email marketing in 2015
  • . . . and more

CAUTION Beware, most of these sites employ screen spam. Some have pop-up ad splash screens and stalker links. Be careful where you click

The rapid rise of video in content marketing

Online video is quickly becoming the primary way for people to consume content. The value of video marketing and advertising is measured by the attention it receives, which is its currency.
      Today, online video has more eyeballs and attention of the audience, compared to TV. It is getting harder for brands to reach their target audience on TV. With that in mind, small businesses should include video in their Internet marketing strategies or risk falling behind.
Florida homes Full story : Mayur Kisani -- MultiView, Inc.

How the latest moves by Twitter and Facebook help you market your organization

Social media sites always seem to be tinkering with what they offer and how we interact with their products. Sometimes that tinkering leads to exciting results.
      Sometimes it's just confusing
Florida homes Full story : Association Media & Publishing / Marsha Friedman

4 reasons to use direct mail marketing instead of email marketing

It's undeniable that technology has changed the direct marketing industry. However, it has not irreparably damaged direct mail marketing. To the contrary, direct mail has been enhanced by web technologies in many ways.
      Direct mail is great at getting leads to visit a webpage, encouraging customers to buy online or collecting information (including email addresses!) from prospects. Rest assured that direct mail isn't going anywhere anytime soon. To prove it, here are four reasons why you should use direct mail in place of email to get the best results.
Florida homes Full story : Entrepreneur

The 8 golden rules of writing great press releases

The news release has evolved greatly over the last 20 years since the advent of the online world; it is no longer just the domain of journalists, but also consumers who are looking for trusted sources of data to inform their purchase decisions.
      These tips and guidelines are designed to help you reach the various audiences or personas that are important to your brand, from media to bloggers to the end consumer.
Florida homes Full story : Business 2 Community

6 things great PR campaigns have in common

When it comes to capturing the attention of journalists, experts and prospects, some PR campaigns have more impact than others.
      What makes the difference? There are countless factors, from the development of the initial strategy through the details of planning and execution. Here is some criteria from a top-notch PR campaign — and that most killer PR programs have in common.
Florida homes Full story : Ragan's PR Daily

5 priorities for email marketing in 2015

We are already well into 2015, but many marketers are still refining their plans for the year.
      Looking back, for many, 2014 was the year of creating more triggers — and optimizing existing triggers — to increase the share of volume and revenue that triggered campaigns represent. While that should be a continued focus, especially if any of those 2014 projects have lingered into 2015, here are some additional priorities to consider as part of your plan.
Florida homes Full story : Marketing Land

More: Media and Marketing Updates

And that wraps it for another edition of Marketing Update from DTG
Don't forget ... we encourage you to share your discoveries from the world of marketing, publishing, media, online and creative. Just give me a shout!

Good day, everybody . . . and, thanks for reading

Fred Showker

      Editor/Publisher : DTG Magazine
      +FredShowker on Google+ or most social medias @Showker
      Published online since 1988

 


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