Advertising Update : Brand-Protection, cookies, digital ads, ad strategy

by Fred Showker

Marketing update for graphic designers We've screamed through the winter and spring is rolling by -- next thing you know it will be summer and back to school time! Your spring marketing sense needs to focus on the coming close of schools, graduation and summer vacations. Your clients should be ready to market strong!

  • Five Questions to Help You Decide Whether You Need a Brand-Protection Tool
  • Will Facebook force advertisers to forget about tracking cookies?
  • A new pricing scheme will change how digital ads are sold
  • Programmatic buys 'make sense' for industry
  • Planning your next ad strategy
  • . . . and more!

CAUTION Beware, all of these sites employ screen spam. Some have pop-up ad splash screens and stalker links. Be careful where you click

Will Facebook force advertisers to forget about tracking cookies?

Advertisements are often considered a necessary evil. They are "necessary" for businesses and brands, but they are "evil" for viewers, especially when the ad has no relevance for them.
      In the past, advertisers had few tools for putting ads directly in front of the correct audience. Television advertisers had the ability to place ads on an appropriate channel, like commercials for Legos on The Disney Channel. Print advertisers could target a generic audience in magazines, like placing makeup product ads in Glamour magazine.
Advertising Update Full story : Danielle Wegert - MultiView, Inc.

A new pricing scheme will change how digital ads are sold

The Media Ratings Council approved a new pricing model for digital advertisements on September 29th that could shift the way advertising is sold and content is produced on the web.
      The display advertising industry is suffering from a supply problem. According to comScore, there were nearly 5.3 trillion impressions served in the United States in 2012 with 30% of those rendered outside the viewable area of the page.
Advertising Update Full story : Forbes

Five Questions to Help You Decide Whether You Need a Brand-Protection Tool

Competition among brands selling online is fierce. As e-commerce sales increase each passing year, you as a brand marketer are hard at work to build relationships with consumers, strengthen your brand's visibility, and increase your bottom line.
      You must do all that while you defend against online counterfeiting, domain squatters, typo squatters, hackers, phishers, and other cyber-criminals trying to divert your brand's traffic and damage the brand you've spent so much time and money in building. Worst of all, cyber-criminals steal from your bottom line.
Advertising Update Full story : MarketingProfs LLC.

Programmatic buys 'make sense' for industry

An increasing number of scammers using robotic or nonhuman traffic are targeting online advertisements, skewing the ad’s performance and potentially siphoning billions of dollars into their own pockets.
      “Bad actors build tools to manipulate traffic in an automated way and are earning revenue from that,” says George Ivie, executive director and CEO of the Media Rating Council, an auditing and accreditation industry association.
Advertising Update Full story : NetNewsCheck

Planning your next ad strategy

n the face of declining print advertising revenues and a newspaper industry that, on the surface, seems stuck in a discombobulated state of flux—what to do about mobile? Is print dead, or isn’t it? Is going native the way of the future? What’s this about viewability and programmatic buying?
      Maybe it’s best to just stop, breathe deeply and not panic.
Advertising Update Full story : Editor & Publisher

More: Media and Marketing Updates

And that wraps it for another edition of Marketing Update from DTG
Don't forget ... we encourage you to share your discoveries from the world of marketing, publishing, media, online and creative. Just give me a shout!

Good day, everybody . . . and, thanks for reading

Fred Showker

      Editor/Publisher : DTG Magazine
      +FredShowker on Google+ or most social medias @Showker
      Published online since 1988

 


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