The Essential Handbook for all Creatives and Innovators: The 46 Rules of Genius

by Fred Showker

Marty Neumeier Marty Neumeier's new book is a thought-provoking quick start guide to creative brilliance -- and I want to recommend it for anyone who wants to brighten their creative thinking prowess. Read it once. Reade it twice. Use Post-it notes to mark passages ... I guarantee you'll want them again and again!

Not since Strunk and White's ELEMENTS OF STYLE has a book compressed so many insights into so few pages. With his trademark simplicity and wit, Marty Neumeier has written and illustrated a concise guide that can be read quickly over a lunch break or savored slowly over a lifetime.

Rules of Genius

The 46 Rules of Genius: An Innovator's Guide to Creativity, the latest book by Marty Neumeier, Director of Transformation at Liquid Agency and author of The Brand Gap, Metaskills, and other books on business creativity. With his trademark simplicity and wit, Neumeier presents the first “quick start guide” for genius in this collection of thought-provoking ideas for developing the creative talents that drive innovation.

Quoting  begins Most of the creative people I know are consumed by their projects, and reading a long book is a luxury they can't afford. So I've written a concise guide that can be read quickly over a lunch break or savored slowly over a lifetime. Quoting  ends

The Rules of Genius premise is simple but powerful: There's no such thing as an accidental genius. Anyone who has reached that exalted state has arrived there by design. But simply wanting to get there is not enough. The Rules of Genius provides all would-be geniuses with a theoretical framework and set of guiding principles to help discover and hone their creative skills.

Creative advice for everyone

Marty Neumeier writes :

Quoting  begins A genius doesn't start out as a genius at everything but a genius at something ... You can be a genius in molecular biology, or a genius at reading people's feelings. You can be a genius at programming software, or a genius at broken-field running. None of these disciplines requires a high IQ. What they require instead is a high regard for creativity. This puts genius-hood within the reach of nearly everybody. Quoting  ends

Neumeier's goal is to do for creativity what Strunk and White's The Elements of Style did for writing.

Quoting  begins Most of the creative people I know are consumed by their projects, and reading a long book is a luxury they can't afford. So I've written a concise guide that can be read quickly over a lunch break or savored slowly over a lifetime Quoting  ends

The audience is entrepreneurs, marketers, educators, artists, scientists, designers, and leaders, and is organized into four parts:

Part 1, “How can I innovate?” offers insightful guidance such as “Feel before you think,” “See what's not there,” and “Ask a bigger question.” Rule #1 gives the paradoxical advice: “Break the rules.”

Part 2, “How should I work?” offers down-to-earth tips on craft: “Use a linear process for static elements,” and “Express related elements in a similar manner.” The reader is also reminded: “Don't be boring!”

Part 3, “How can I learn?” contains practical advice including “Do your own projects,” “Invest in your originality,” and “Develop an authentic style.”

cover Part 4, “How can I matter?” deals with the deeper questions of a career in creativity, such as “Overcommit to a mission,” “Build support methodically,” and “Become who you are.”

This is one book any creative person needs on their shelf. This is the ONE book any non-creative person need on their shelf. Get it today, you can thank me later.

GO The 46 Rules of Genius: An Innovator's Guide to Creativity

By Marty Neumeier -- Published by New Riders

GO The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
GO Metaskills: Five Talents for the Robotic Age
GO The Designful Company: How to build a culture of nonstop innovation
GO Zag: The Number One Strategy of High-Performance Brands
GO Download Rule 4 : See what's not there (PDF File)
GO Excerpt : The 46 Rules of Genius: Rule 18: Don't Be Boring
GO Excerpt : The 46 Rules of Genius: Rule 29: Invest in Your Originality

And, thanks for reading

Fred Showker

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Marty_Neumeier Marty Neumeier is a designer, writer, and business adviser whose mission is to bring the principles and processes of creativity to modern business. His recent book, Metaskills, explores the five essential talents that will drive innovation in the 21st century. Previous books include The Designful Company; ZAG, named one of the "top hundred business books of all time;" and The Brand Gap, considered by many the foundational text for modern brand-building. Neumeier has worked closely with innovators at Apple, Netscape, Sun Microsystems, HP, Adobe, Google, and Microsoft to advance their brands and cultures. In his current role as Director of Transformation for Liquid Agency, Neumeier advises clients on brand experience and leads workshops on the topics of innovation, brand, and design.

Liquid Agency advances brands and business through Silicon Valley Thinking. With brand at their core, they create holistic brand experiences that help companies create greater value. They work in partnership with their clients in a highly collaborative way – one that favors experimentation, curiosity and big thinking.
      Founded in 2000, Liquid has grown into one of the top brand experience agencies rooted in the Silicon Valley. Today, they have US offices in San Jose, San Francisco, Portland, and New York, and international offices in Nottingham, UK and Santiago, Chile. Liquid is committed to delivering effective brand experiences through their Silicon Valley Thinking approach, and culture of innovation. Their work encompasses brand strategy, brand identity, brand marketing, environmental branding, employee branding, digital branding and brand management. Liquid has helped launch new products and new companies, and helped revitalize existing brands; delivered complete retail merchandising solutions, interactive branding programs, integrated marketing campaigns, and comprehensive environmental branding projects. Liquid has worked with a diverse set of global clients including Adobe, Cisco, Google, HP, Intel, Microsoft, NASDAQ, Nike, Sony, and Walmart.
      New Riders is an imprint of Peachpit and part of Pearson, the international media company. Pearson's primary operations also include the Financial Times Group and the Penguin Group. Learn more at

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