60-Seconds #341 : Is this really necessary? What are they thinking?

by Fred Showker

At one point I stopped tracking spam sites. They had ALL become spam sites except mine and a handfull of others. But then, while researching the new iPad Pro, Google referred me to the site of an old friend "Cult of Mac", so I clicked to go there ... there was a loud whooshing sound as it took my breath away! WTF is THIS?

is all this code really necessary? Once upon a time, the Cult-of-Mac was part of the rest of us. They were laid back and low key -- and what they wrote about was always fun to read, informative and could be trusted. When I arrived there today, wow -- what a change -- OMG, do they even visit their own site? What are they thinking?!

Being greeted by this many blinking, gyrating ads and junk was totally out of character for Cult ... I couldn't believe it. Two different videos started playing! I couldn't scroll smoothly, it jerked, then returned me to the top, then down the page. Jerk, jerk, as I attempted to scroll, a tracker appeared, then a pop-up. Oh my! Junk slid up from the bottom of the window and stayed there while a video played. It was impossible to read anything -- much less content! I couldn't even get a screen capture to show you what I experienced, because the whole screen was constantly changing. The spinning loader never stopped. An ever-changing string of off-site web sites kept scrolling through the status bar. I'm wondering what the hell is going on, so I clicked FireFox's Reader icon up in the address bar. Imagine my shock to find here were only 20 lines of actual content in this article Google had referred me to.

I decided to take a peek at what's going on. At right you can click for full size, but as you can see, I only captured a small portion of the page.

Deciding this would make for an interesting 60-Seconds, I went for the page statistics. The page checked in at 369K, requiring bandwidth of 14.4 megs once all the graphics, scripts, and meta files are read, then actually more as the page continued to load more graphics and video. But if you actually read the article, none of the graphics, video or code are actually essential to the story. They're all gratuitous.

Cult of Mac Report card

  • 1,165 lines of code to deliver 20 lines of content
  • 94,114 characters to deliver 185 words of content
  • 14.4 megabytes with 30 graphics, scripts, etc.
  • 694 lines of code before the FIRST word of content
  • 435 lines of code after the LAST word of content
  • 366 style tags
  • 176 commands using the dot-set function
  • 106 executable functions
  • 99 HREF Links
  • 96 Javascripts
  • 85 executable scripts
  • 59 referrals to or from Google within the code
  • 42 read & write cookies deployed
  • 15 referrals to or from Twitter (in code)
  • 9 different calls on the contents of "cookies"
  • 58 to 1 noise to content ratio

All of that to deliver the following 20 line piece of text:

Quoting  begins Ever feel like you got way too much stuff crowding up your life?
      Well, according to Apple’s latest ad you could be living in minimalist bliss with fewer things if you just buy one more thing: an iPad Pro.
      Need less stuff
      Apple’s newest advertisement for its iPad Pro marketing campaign focuses on how the sleek tablet can streamline your workflow. Just get an iPad Pro and you can eliminate clutter from your desk like a scanner, pen and paper, and your bulky laptop.Take better notes
      The second new ad highlights the usefulness of iPad Pro and Apple Pencil in the classroom. Students can use to device to write notes in class, save them to the cloud and even record the professor’s boring lecture while you catch some Z’s.
      Apple is expected to announce new iPads this spring. New features may include a tweaked design with slimmer bezels, faster processors and hopefully some new software features, too. Quoting  ends

Isn't it ironic. The first sentence of the content reads "Ever feel like you got way too much stuff crowding up your life?" -- yes, ninety-four thousand, one hundred and fourteen characters to deliver 185 words. Doesn't seem worth it, does it? Here, go look for yourself:
GO CultofMac.com/apples-new-ad-claims-less-stuff-just-bought-one-thing/

... and thanks for reading

Fred Showker

      Editor/Publisher : DTG Magazine
      +FredShowker on Google+ or most social medias @Showker
      Published online since 1988

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The original copy of this post is located at http://www.graphic-design.com/60-seconds/341_internet_glut.html

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