Logo Design Trends : What makes a truly great logo?

How a simple mark ends up meaning something big.
Joe Posner, and Michael Bierut
(designer of the Verizon, Hillary Clinton and TED logos) explain.

This is an awesome video,
recommended for ALL graphic designers.

How to Use Graphic Design to Sell Things,
Explain Things, Make Things Look Better,
Make People Laugh, Make People Cry, and
(Every Once in a While)
Change the World
. . .