Media update: 1012-10

by Fred Showker

This issue of Media update looks at getting your strategy together for 2011. We include:
* 15 Examples Of Thriving Online Communities
* 6 Essential Steps for Executing Your Social Media Strategy
* What will the integration of social networking and email mean for marketing?
* Blogging is a Green Business Survival Skill
* Get the Most From a Small Business Social Media Presence
* Facebook Messages Proves that Social Media is Still About Relationships
* Where's your prospect's inbox?

15 Examples Of Thriving Online Communities

We don't have enough success stories, that's a shame. Here are 15 thriving online communities you might want to explore.
      Look carefully at the platform they use, how they arrange the landing page, what topics consumers talk about and the types of discussions that generate conversations. Can you spot these 3 types of interactions in action?
READ THIS REPORT Full story : feverbee.com

6 Essential Steps for Executing Your Social Media Strategy

It's easy to plan a squeaky clean social media strategy for your business when it's on paper. But executing all of the day-to-day tasks involved in that strategy can be a different story - and a giant, tangled mess - without implementing processes to manage it.
      Thankfully, there are plenty of tools and strategies that can help community management teams communicate with each other, stay on the same page, schedule posts and cooperate with other departments.
READ THIS REPORT Full story : mashable.com

What will the integration of social networking and email mean for marketing?

It is a period of unprecedented change for email, with reports of declining use, the introduction of priority inboxes, and now integration with social networking. So what now for marketing?
      Some big changes could be on the horizon for email. A surge of recent studies have questioned whether it remains fit for purpose due to its contribution to information overload. At the same time, the emergence of social networking is being hailed by some as a readymade alternative. And with Facebook having already announced a new integrated messaging service, the way that email is presented and used is potentially set to experience the biggest changes in its lifetime.
READ THIS REPORT Full story : Neil Davey - mycustomer.com

Blogging is a Green Business Survival Skill

Don't count on Obama's stimulus plan to help your green business survive the economic downturn. With a tough economy and increased online competition, your green business needs a blog to be competitive.
      Blogging is the least expensive way to market, as it is just a fraction of the cost of television or print advertising, and most importantly, in can drive lasting traffic, if done correctly.
READ THIS REPORT Full story : www.greenbiz.com

Get the Most From a Small Business Social Media Presence

Today's reality is that your business needs to be on social media, but the mere existence of your business on sites like Facebook (Facebook) and Twitter (Twitter) doesn't guarantee a single sale, or even a single referral. In order for businesses to succeed in the social media space, they need to be properly educated on what works and what doesn't. More importantly, business owners need to have realistic goals about what they'll get out of social media.
      When the right tools are used effectively with the right motives in mind, social media can have a huge impact on small business marketing and customer service efforts. You just have to understand how to properly determine and assess the return on investment you're looking for.
READ THIS REPORT Full story : mashable.com

Facebook Messages Proves that Social Media is Still About Relationships

announcement by Facebook about their new messaging service, dubbed Facebook Messages, proves one thing - that social is still about people.
      Despite all the advancements in technology; the connections between services; the ability to create content on the fly; and, the how easy it is to get the info we, as consumers want, social remains to be centered around people.
READ THIS REPORT Full story : technorati.com

Where's your prospect's inbox?

According to a new eROI study titled, "Email Marketing, On the Go," the new inbox is always on and always moving, and quickly becoming one of the more challenging aspects of marketing.
      With the rapid growth of mobile device usage, increased portability of email addresses to mobile clients (using POP3 or IMAP), the report addresses the need to gain a deep understanding of when, where and how subscribers are reading and interacting with marketing communications.
READ THIS REPORT Full story : Jack Loechner, mediapost.com


Don't forget ... we encourage you to share your discoveries from the world of publishing, media, online and creative. Just join the forums, or give me a shout!

And, thanks for reading

Fred Showker

Previously:

GO Media in Media out
GO Social Media, PR and Marketing
GO Publishing, Content and Media