This Social Media update takes a look at :
* Get noticed on Facebook with Facebook news feed optimization
* Use LinkedIn to improve organic visibility
* Move over social media; here comes social business
* Twitter releases Web analytics tool
* How many social media personalities do I need?
* Trim the pork from your social media
* Tips for nonprofits to ramp up their social media
and the emerging world of social networking ...
Use LinkedIn to improve organic visibility
Having a company page with associated employees -- each with optimized profiles -- who are active with a large number of connections, can increase the visibility of your content both on LinkedIn and with search engines, while giving you a effective online networking tool to communicate with hundreds or thousands of connections.
It's important to realize that LinkedIn isn't only for B2B. It's effective for any company to network with connections in the industry, with vendors and partners, to find resources, for recruiting, etc.
Full story : searchengineland.com
Move over social media; here comes social business
Getting your arms around the grandiose idea of social business is not easy. Drew Neisser writes,
Ethan McCarty, senior manager of digital and social strategy at IBM, spent the better part of an hour with me explaining the ins and outs while providing specific examples of how IBM is testing various social business approaches both internally and externally. In the end, I came away with these seven reasons why just about every company should be thinking about becoming a social business.
Full story : Fast Company
Twitter releases Web analytics tool
How much traffic does your website receive from Twitter? Twitter Web Analytics, a new tool recently announced should help provide some clarity to website owners who rely on the information network for content distribution.
Twitter Web Analytics is intended to give website owners more data on the effectiveness of their Twitter integrations. It's powered by BackType, the social analytics company that Twitter acquired in July.
Full story : Mashable
How many social media personalities do I need?
Maria Ogneva writes,
Should I have a personal and a professional account? Should I keep them separate? I get this question all the time. Or this: 'I have many interests, wouldn't I want to tweet them to different accounts so that people can choose to follow what they want?' My answer has been and will always be to have one account, and here are some reasons why.
Full story : Social Media Today
Trim the pork from your social media
It s a kiss of death for your social media strategy: your members unlike your association s Facebook page, stop following your Tweets, and cut you out of their Google+ circles. Or even worse, email alerts on their smartphones about your association get intercepted by an uncompromising spam blocker.
Why would your members deprive themselves of your carefully crafted (or proficiently repurposed) content? You would never intentionally try to annoy them, right?
Full story : Association Media & Publishing
Tips for nonprofits to ramp up their social media
While many nonprofits have a social media presence these days, senior leadership is still struggling to figure out how to best integrate it into their communications plans.
What kind of content should they be sharing over Twitter and Facebook? How do you engage millenials who have 'limited attention spans?' How much time should you spend on social media if you have limited resources?
Full story : Frogloop
Get noticed on Facebook with Facebook news feed optimization
Are you wondering how to get your updates into your fans Facebook news feeds? Did you know that 90 percent of the people who click your Facebook fan page don't come back to your Facebook page? They are more likely to read your content in their own Facebook news feed IF you know how to make sure it shows up there.
Full story : Social Media Examiner
And that wraps it for this edition of Marketing Update from DTG. And if you want to dive into the world of social media with both feet, just get started on this list.
Don't forget ... we encourage you to share your discoveries from the world of publishing, media, online and creative. Just give me a shout!
And, thanks for reading