Web trends movers and shakers

by Fred Showker

Web trends movers and shakers It's a moving target - here are some very interesting content pieces for those with a nose to the wind on the web : * Why a Lack of Web ad Standards Hurts Us Online * How social media has prepared us for collaborative business * Why No One is Linking to You * The Efficiency of SEO Objectives by Primary Market * Yahoo Publishes Web Content Style Guide * and more!

Why a Lack of Web ad Standards Hurts Us Online

Surprisingly, some people continue to trot out the tired argument that digital advertising doesn't scale, because the web offers too many choices.
      There's no question that online advertising has failed to grow in proportion with the amount of time people spend online. But attributing that fact to "too many choices" is like blaming Bulgaria for the Second World War.
GO more :: Advertising Age

How social media has prepared us for collaborative business

While Facebook and Twitter are often cited as distractions for employees, the networks' immediacy, collaboration and community offer great hope for business.
      Today, a massive technological shift is underway - led for the first time by employees - to bring these benefits to the workplace.
GO more :: Kraig Swensrud mashable.com

Why No One is Linking to You

Sometimes link builders can work magic -- not make-an-elephant-disappear magic, but pull-a-link-out-of-thin-air-for-a-site-that-doesn't-deserve-it magic. Getting links is, in some ways, a kind of secret art.
      Unfortunately, by the time many businesses turn to link builders they need way more than magic, they need a miracle.
GO more :: Jennifer Van Iderstyne, Search Engine Watch

The Efficiency of SEO Objectives by Primary Market

SEO has proven to be an effective tool in achieving a number of important marketing objectives, making it a universally-beneficial marketing tactic for a wide variety of organizations, regardless of their objectives.
      Click for the image. As you can see, increased website traffic is rated as the most effective objective for SEO and increased brand or product awareness is also rated extremely well. However, increased website traffic and awareness are soft metrics that lead to an improvement in bottom-line metrics such as increased online and offline sales revenue.
GO more :: Jen Doyle, marketingsherpa.com

Yahoo Publishes Web Content Style Guide

The publication of an online style guide and a site dedicated to helping publishers is another instance of Yahoo's concentration on content, and move away from search.
      This is a big commitment to the online publishing space and the style guide could become the AP stylebook for the web.
GO more :: yahoo.com

101 Social Media Marketing Terms Explained

On the web today, things change fast. New applications launch every day and existing applications continue to evolve and add new features.
      As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important.
GO more :: Kipp Bodnar - blog.hubspot.com

What have you discovered?

Please let us know about your revelations and discoveries in the world of publishing, online media, and content delivery. It's an ongoing quest to keep up to date, and informed...

Here's the previous Web Trends and Media Update

thanks for reading

Fred Showker

Don't forget ... we encourage you to share your discoveries with other readers. Just comment below, or send an email

27th Anniversary for DTG Magazine


On August 9th, Jeff - Simple Marketing said:

I think that the progression of web advertising is changing a lot. We're sitting through tv spots before we can view news clips, we're having to close full page ads before we can get the latest sports scores, and we're flipping through fan pages as we search for friends on social networks.

The difference in web advertising and tv, print, and outdoor is that web advertising is considerably cheaper. Also, we have to consider the lack of understanding. As more and more people grow to understand how the back end of the internet work, the advertising approaches will continue to expand.

On August 21st, Frolen Smith said:

The Web (world wide web) is a system of interlinked hypertext documents accessed via the Internet. With a web browser, one can view web pages that may contain text, images, videos, and other multimedia and navigate between them by using hyperlinks. You may check this out for more information.

On October 14th, Anonymous said:

Web design is nothing new in today's blooming online scene.

If you're not taking action in establishing an online presence for your business, then you're being left behind and it could seriously hurt your business in the long run.

It is indeed that diversity of technology makes your online identity more engaging and brings in more benefits and loyal visitors.

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