Design, Typography & Graphics with tips and tricks for
design, printing, photography and publishing of all kinds
The official publication of The Design & Publishing Center. The best place to start is with the latest issue of the Newsletter
Wag the dog
Here are some very effective self-promotions I've recently run across that offer easy, low cost but hard hitting concepts that you can put to use. Itís sort of like the tail wagging the dog, and many times your promotional efforts, when thereís no promotion, actually yeild more results than the sizzle.
Make your bean counters perk...
The Oracle Education division wanted to catch my attention for their new "Fresh JAVA to Go" capabilities. They sure did!
__ Using the metaphor of a coffee bag with coffee beans, Oracle actually used real coffee bags for the envelope! That got my attention right away! On the front was a label announcing "Fresh Java Goes Down Easy" ... then, "Hand-Picked Just for you!" The gripper said: "Your future's in the bag."
__ Of course I had to open it, and out came a beautiful little brochure telling about the series of courses. All through the publication they carried out the theme... "plus an offer to make your company's bean counters really perk up!" Swell job -- my hat's off to the creative talent that dreamed up this honey of a promotion.
|__ Now ask yourself: what ordinary object can you incorporate
into your next promotion? This one was superb. The bags probably didn't cost much
more than envelopes, and guess which got opened first! What 'off-the-shelf' containers
are available to take the place of an envelope?
Can you think of any?
Other Articles in this series:
Wag The Dog: Creative Self Promotion
Scratch Some Success: scratch pads for direct mail promotion
Promoting Yourself with a little Padding: scratch pad promos from MultiCom Expo
Make A Professional Padding Press: quick and easy step by step instructions
Other great promo ideas: "Personalized Envelopes"
[ The Design Center ] _ [ DT&G Magazine ] _ [ DTG Newsletter ] _ [ Designers' Bookshelf ]
Want to discuss it? Subscribe to The Designers' CAFE
You are visiting DT&G Magazine: http://www.graphic-design.com/DTG-Library.html Writers, Designers, Consultants, Publishers are encouraged to become published in The Design Center Publications!
This is a Spam-Free web site. Help support a healthier Spam-free environment! Thank you for visiting the DT&G Magazine wing of the The Design & Publishing Center at http://www.graphic-design.com/DTG/ The Design & Publishing Center is an Affiliate of The Graphic Design Network at Graphic-Design.Net, Amazon Books at Amazon.com, as well as The News-Serve Network at News-Serve.net, The User Group Network at User-groups.net, The User Group Academy at UGAcademy.org, and The Desktop Publishing Jumpstation at DTP-Jumpstation.com ........ Notes: The screen shots herein represent the copyrighted works of their respective owners, and are used here for editorial demonstration purposes. please read and be aware of our Legal Properties & Disclaimers document. Not all areas of the online environment allow special characters such as the registration and trademark marks. This file will alert you to proprietary works that cannot be duplicated or distributed. Copyright 1996, 1997, 1998, 1999, 2000, 2001, by Showker Graphic Arts, The Design & Publishing Center, on behalf of the respective authors and artists. ALL RIGHTS RESERVED. &photographic, Photoshop Tips & Tricks, &Type, WebDesign & Review, and Pixelsmith are all trademarks for The Design & Publishing Center. Other products mentioned in these pages are the registered trademarks of their respective owners.