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Broadband brings security headaches
Jaclynn Bumback, Research Analyst
The need for intrusion protection against unapproved PC
and network access, as well as a greater need for virus and privacy protection, will
fuel end user demand for broadband Internet security products for the home over the
next few years, according to Cahners In-Stat Group (http://www.instat.com).
The high-tech market research firm projects that, driven, in large part, by strong
sales in the firewall category, the consumer broadband security market will grow
from $74 million in 2000 to over $800 million by the end of 2005.
___"Consumers today are just now beginning to
accept the benefits of always-on, high-speed Internet access as availability of these
services reach beyond the initial adopters," Says Jaclynn Bumback, Research
Analyst for In- Stat's Enterprise and Residential Communications group. In-Stat sites
that as service providers make these services widely available and consumers subscribe
at impressive numbers, the realization that some level of baseline security is needed
is only beginning to sink in for most consumers.
___ Based on a survey of over 1000 U.S. households,
In-Stat found that of those consumers who do have a broadband connection today, 50%
are without any form of intrusion protection such as a basic software or hardware
firewall. "As broadband penetration approaches critical mass, the fact that
half of these consumers are still fully exposed to the dangers of always-on Internet
connectivity is amazing," Says Mike Wolf, Director of Enterprise and Residential
Communications at In-Stat. "In time, we believe that intrusion protection
will become a requirement as consumers become better educated about the need for
In-Stat has also found that:
- The largest category of units shipped from 2000 to 2005 will remain software-based
firewalls. These products have proven popular due to their low cost (many can be
downloaded free over the Internet) and wide availability.
- The overall higher Average Selling Prices for hardware firewalls will result
in a much larger overall market for hardware firewalls. The average price for a hardware
firewall in 2000 was $177, compared with just $19 for a software-based firewall.
By 2005 prices on hardware firewalls will have dropped significantly, but the price
differential will still be considerable.
The report, "Safe and Sound: Consumer Broadband Security Market",
(#RC0107HN), covers the technologies and trends driving the consumer Internet security
market. Forecasts for firewalls, anti-virus protection, and privacy/content filtering
products are provided through 2005, as well as profiles of the major players. To
purchase this report, or for more information, please visit http://www.instat.com/catalog/cat-rc.htm#rc0107hn
or contact Courtney McEuen. The report price
is $ 2,995 USD.
Cahners In-Stat Group (http://www.instat.com/)
covers the full spectrum of digital communications research from vendor to end-user,
providing the analysis and perspective that allows technology vendors and service
providers worldwide to make more informed business decisions.
___ In-Stat is a unit of Cahners Business Information
(www.cahners.com), a leading
provider of critical information and marketing solutions to business professionals
and a member of the Reed Elsevierplc group.
Research Analyst, Enterprise and Residential Communications
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