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Harvard Business School Publishing Presents

These resources are from the excellent publication IDEAS@WORK INTERACTIVE, the management thinking newsletter from from Harvard Business School Publishing

Common Sense And Conflict: An Interview With Disney's Michael Eisner
Suzy Wetlaufer
Once upon a time, the Walt Disney Company was famous for a quaint little mouse, a collection of vintage animated films for children, and two enjoyable--but aging--theme parks. It was, in other words, a great American company in eclipse. Today, Disney may be going through some tough times, but it's tough times for a vast $23 billion empire. In this interview, Michael Eisner vividly and colorfully describes the challenges he confronted as he built Disney.
The Future Of Commerce
Adrian J. Slywotzky, Clayton M. Christensen, Richard S. Tedlow and Nicholas G. Carr
As we enter the twenty-first century, the business world is consumed by questions about e-commerce. In this article, four close observers of e-commerce speculate about the future of commerce.
Managing The Media
An Interview with former White House Press Secretary Mike McCurry
Since leaving his job as White House press secretary, Mike McCurry has divided his time between the lecture circuit and his communications consulting practice. In this interview, McCurry talks about the vital role PR can play in the success or failure of a business.
Three Ingredients Of A Unique Strategic Position
Constantinos Markides
The essence of business strategy is to allow a company to exploit a unique strategic position in its industry. To do so, the company must make clear and explicit choices based on the answers to three difficult questions: Who should I target as customers? What products or services should I offer them? How should I do this in an efficient way?
Discovering New Value In Intellectual Property
Kevin G. Rivette and David Kline
In this article, the authors describe how the strategic management and use of patents can enhance a company's commercial success in three broad ways: by establishing a proprietary market advantage, by improving financial performance, and by enhancing overall competitiveness.
A Market-Driven Approach To Retaining Talent
Peter Cappelli
Open competition for other companies' people, once a rarity in business, is now an accepted fact. Fast-moving markets require fast-moving organizations that are continually refreshed with new talent. But no one likes to see talent leave; when a good employee walks, the business takes a hit. It's futile to hope that by tinkering with compensation, career paths, and training efforts, you can wall off your company from today's labor market. But there is an alternative.
Faster Innovation? Try Rapid Prototyping
Michael Schrage
Everybody knows that getting to market faster is an imperative. Entrepreneurs and established companies alike are ruthlessly slashing new-product--and new-service--development times. An essential tool for accelerating innovation is known as rapid prototyping.
The Brand Report Card
Kevin Lane Keller
Most managers recognize the value in building and properly managing a brand. But few can objectively assess their brand's particular strengths and weaknesses. Most have a good sense of one or two areas in which their brand may excel or may need help. But, if pressed, many would find it difficult even to identify all the factors they should be considering.
Harvard Managementor(Tm) Brings You Tips, Techniques,
And Tools For Meeting The Business Challenges You Face Every Day
Harvard ManageMentor is a just-in-time, on-line management resource that gives you top line, actionable information addressing the key issues you face every day: Hiring, Delegating, Leading a Meeting, Making a Presentation, Managing Your Time, Assessing Performance, Setting Goals, Negotiating, And 12 more. Many best-practice companies use Harvard ManageMentor on their intranets. Now, for the first time, Harvard Business School Publishing is offering managers like you the opportunity to have direct access using a password-protected Internet site.
To purchase, or to preview Harvard ManageMentor, simply click here:

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