Harvard Business School Publishing Presents
These resources are from the excellent publication IDEAS@WORK INTERACTIVE, the management
thinking newsletter from from Harvard Business School Publishing
- Common Sense And Conflict: An Interview With Disney's
- Suzy Wetlaufer
Once upon a time, the Walt Disney Company was famous for a quaint little mouse, a
collection of vintage animated films for children, and two enjoyable--but aging--theme
parks. It was, in other words, a great American company in eclipse. Today, Disney
may be going through some tough times, but it's tough times for a vast $23 billion
empire. In this interview, Michael Eisner vividly and colorfully describes the challenges
he confronted as he built Disney.
- The Future Of Commerce
- Adrian J. Slywotzky, Clayton M. Christensen, Richard S. Tedlow and Nicholas
As we enter the twenty-first century, the business world is consumed by questions
about e-commerce. In this article, four close observers of e-commerce speculate about
the future of commerce.
- Managing The Media
- An Interview with former White House Press Secretary Mike McCurry
Since leaving his job as White House press secretary, Mike McCurry has divided his
time between the lecture circuit and his communications consulting practice. In this
interview, McCurry talks about the vital role PR can play in the success or failure
of a business.
- Three Ingredients Of A Unique Strategic Position
- Constantinos Markides
The essence of business strategy is to allow a company to exploit a unique strategic
position in its industry. To do so, the company must make clear and explicit choices
based on the answers to three difficult questions: Who should I target as customers?
What products or services should I offer them? How should I do this in an efficient
- Discovering New Value In Intellectual Property
- Kevin G. Rivette and David Kline
In this article, the authors describe how the strategic management and use of patents
can enhance a company's commercial success in three broad ways: by establishing a
proprietary market advantage, by improving financial performance, and by enhancing
- A Market-Driven Approach To Retaining Talent
- Peter Cappelli
Open competition for other companies' people, once a rarity in business, is now an
accepted fact. Fast-moving markets require fast-moving organizations that are continually
refreshed with new talent. But no one likes to see talent leave; when a good employee
walks, the business takes a hit. It's futile to hope that by tinkering with compensation,
career paths, and training efforts, you can wall off your company from today's labor
market. But there is an alternative.
- Faster Innovation? Try Rapid Prototyping
- Michael Schrage
Everybody knows that getting to market faster is an imperative. Entrepreneurs and
established companies alike are ruthlessly slashing new-product--and new-service--development
times. An essential tool for accelerating innovation is known as rapid prototyping.
- The Brand Report Card
- Kevin Lane Keller
Most managers recognize the value in building and properly managing a brand. But
few can objectively assess their brand's particular strengths and weaknesses. Most
have a good sense of one or two areas in which their brand may excel or may need
help. But, if pressed, many would find it difficult even to identify all the factors
they should be considering.
- Harvard Managementor(Tm) Brings You Tips, Techniques,
And Tools For Meeting The Business Challenges You Face Every Day
- Harvard ManageMentor is a just-in-time, on-line management resource that gives
you top line, actionable information addressing the key issues you face every day:
Hiring, Delegating, Leading a Meeting, Making a Presentation, Managing Your Time,
Assessing Performance, Setting Goals, Negotiating, And 12 more. Many best-practice
companies use Harvard ManageMentor on their intranets. Now, for the first time, Harvard
Business School Publishing is offering managers like you the opportunity to have
direct access using a password-protected Internet site.
To purchase, or to preview Harvard ManageMentor, simply click here:
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