Design, Typography & Graphics with tips and tricks for
design, printing, photography and publishing of all kinds
The official publication of The Design & Publishing Center. The best place
to start is with the latest issue of the Newsletter
...from the "Letters" department
If you'd rather get the entire article in one piece rather than camping online to
download the May, 2001 DT&G
Each year during May and June we get hundreds of calls, letters and emails from
young graduates who would like to work for Showker Graphic Arts & Design or any
of the Graphic Design Network web sites. This year, since we had a specific letter
from a potential employer, we thought it would be cool to show graduates how we approach
reviewing candidates for employment.
Mary, in Pasadena wrote to ask:
I hope you can help me or direct me to someone who can --
regarding obtaining a web designer & graphic designer
Hire a Designer
Mary, let me say up front that the relationship you are looking for is one that is
beneficial to you and your firm, and one that is valued and beneficial to the designer
or web master you hire.
So, here are your six questions, and my six answers...
Mary's question #1.
What questions should I ask before deciding upon a web designer?
- How many years have you been in visual communications?
- Almost everyone is a webmaster these days. From 5th graders to your neighbor's
niece. Having a background in graphic design, or marketing design is an invaluable
foundation to the skills required to present information that you'll be hanging your
hat on. While most will say it's not necessary when it comes to the web, I feel that
some background in the field, and/or at least some formal training would be highly
desirable. I go against popular opinion in this, however for my money, I'd rather
let some other business 'train' that individual, and get myself someone with a track
record, and a little gray on top.
- Can you give me URLs of your favorite (visual, not content)
- Discovering what the designer likes can suggest what kind of looks they'll be
presenting to you.
- What's wrong with this page?
- Prepare (or buy) a simple web page where an intentional mistake has been included.
Updating web pages and making corrections is of paramount importance to you. Some
can fix a glitch in two seconds... where others might take two hours. This translates
directly to money out of your pocket. If they list 8 things they 'think' is wrong
perhaps they're good... but if they don't catch the right mistake, there should be
a reason why.
- Here's a page, what would you do with it?
- It's not out of the question to have a little test before making your final decision.
It's always nice to see if their words meet the implied expectations of their actions.
Make it simple and give them a day or two to present their results. They may say
they can produce a good page but you want someone who can. Many will say 'NO.' You
can expect this. At that point you need to decide if this last step is wholly important
to you. My answer to you would be no, unless I really, really wanted your account.
However, like myself, the ones who say NO will have already sold you -- so you won't
feel a need for a test.
- Who have you worked for?
- This is the most important of all. They should be able to produce happy clients
and customers -- not just the links to their sites, either! You're looking for LIVE
references. (This is more important, by the way, than the portfolio.) Call them.
[ The Design Center ] _ [ DT&G
Magazine ] _ [ DTG
Newsletter ] _ [ Designers'
See this month's Editor's Column
Let's talk about it! Come on in to the Designers' CAFE
You are visiting DT&G Magazine: http://www.graphic-design.com/DTG-Library.html
Writers, Designers, Consultants,
Publishers are encouraged to become published in The Design Center Publications!
This is a Spam-Free web site. Help support
a healthier Spam-free environment! Thank you for visiting the DT&G
Magazine wing of the The Design & Publishing Center at http://www.graphic-design.com/DTG/
The Design & Publishing Center is an Affiliate of The Graphic Design Network
at Graphic-Design.Net, Amazon Books at Amazon.com, as well as The News-Serve Network at News-Serve.net,
The User Group Network at User-groups.net, The User Group Academy at UGAcademy.org, ....... Notes: The screen
shots herein represent the copyrighted works of their respective owners, and are
used here for editorial demonstration purposes. please read and be aware of
Properties & Disclaimers document. Not all
areas of the online environment allow special characters such as the registration
and trademark marks. This file will alert you to proprietary works that cannot be
duplicated or distributed. Copyright 1996, 1997, 1998, 1999, by Showker Graphic Arts,
The Design & Publishing Center, on behalf of the respective authors and artists.
ALL RIGHTS RESERVED. &photographic, Photoshop Tips & Tricks, &Type, WebDesign
& Review, and Pixelsmith are all trademarks for The Design & Publishing Center.
Other products mentioned in these pages are the registered trademarks of their respective