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Database Marketing: The Key To Growing Your Business

by Janice Jenkins

I've been working on the same strategy for the past three years now and I believe that despite so many tactics emerging in the industry, I can still rely on it to get me the leads I need to grow my business.I'm basically using database marketing to reach out to as many target customers as I can.

So what is this marketing strategy?

Database marketing may not be considered as one of those glamorous and brilliant strategies in the marketing industry, but it sure does work steadily to help me achieve the growth I need. Whether you're a small-time entrepreneur, a Fortune 500 company, or even a freelance professional, database marketing can work for you.

Whether it's simple or more complex, database marketing can be developed to help you maintain a precise database of information of your current customers and prospective clients.

So how do you do that?

Some business owners who have been successfully using database marketing as their strategy find it effective to send out a reminder every year to their current roster of customers. They mail out brochures and flyers to more active clients more than once, and they even place personal calls to their most loyal subjects - with the purpose of making their business recognized and retained in their clients' minds.


Optimize Your Database Marketing

Here's how you can effectively optimize your database marketing strategy to help you grow your business:

1 - Database marketing works effectively with repeat marketing.
      This means that you use your funds to market your products and services to your best and loyal customers on a regular and repeat basis.

Send out brochures, catalogs, flyers, and even your postcards to your current clients just to remind them that you're still around. You can also use database marketing to introduce new products and provide them with special discounts and freebies for repeat business.

2 - Experiment with new target customers.
      Even if you put most of your resources in keeping your relationship with your current customers, don't forget to leave a little to generate new leads. You still need new customers to maintain your success even if you already have more than enough in your current database. More customers mean higher profits.

3 - Mix and match your marketing tools.
      You don't need to stick with just one marketing vehicle to make your database marketing work. Direct mail may be your best bet when it comes to database marketing; but you still have many promotional tools that you can use that will surely have a positive effect on your business growth.

And don't be afraid to mix and match your marketing vehicles. As they say, two heads are better than one, so does two marketing vehicles combined can work better in reaching out to your target audience.

Next: Postcard Printing Need Not Be Expensive

Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry.
      These articles, Brochure Printing, and Flyer Printing are reprinted with permission from Design Center partner, PrintPlace.com

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