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continued from the previous page Database Marketing: The Key To Growing Your Business

Postcard Printing Need Not Be Expensive

by Lynne Saarte

I know. This has always been the problem when you are in business, especially if you're a small one at that. Budget. Finances. Resources. Call them in any other name you want, you still have a limited amount to consider when doing your marketing campaign. You're probably thinking how the hell you'd be able to stretch your money to accommodate the best marketing strategy ever to grow your business.

But here's the trick. Even with a very limited budget, you can always have marketing tools that can work to accomplish your goals. With a constricting financial resource, you can have successful promotional materials that can help you generate leads and increase your sales to what you have imagined it to be.

postcard marketing

Postcards. The solution is to use a postcard marketing campaign so you can stretch your dollars and still effectively promote your business.

So you have this much budget and this much time. A postcard printing campaign would help you cut your costs by getting an almost free service where you can put the addresses in, and still automate the mailing process.

Even if you can finish off your list yourself, you know the process is too tedious that you wouldn't want to go back there and write the addresses and then lick each envelope again. And to think that you have to do this every single time you do your postcard marketing campaign. Because even if you dread it, you know you have to do it several times before you'll be able to get the response to your ads. If only someone, somebody or even something can do your mailing for you and you just have to sit back and wait for your postcards to go out on time, that would be heaven!

Well there is a way. You just work on what is already out there to manage your time effectively and maintain your costs according to the budget you have.

First of all, you need to have an efficient system that can automatically operate without you. Yes, there is such a system. And the US Postal Service can do it for you. In fact, the system has been in operation ever since. With the advent of digital technology, it became even more efficient because you don't even have to go out to do your mailing. There's a mailing online site where you can save your postcard file and mailing list. From there, you can now do your mailing tasks every time you need to.

Second and last, you finally just have to sit back and relax. Because when it's time for you to do your postcard marketing campaign again, you don't need to worry as you can do it online every time.

Next: How To Measure Your Direct Marketing Results

Lynne Saarte is a writer that hails from Texas. She has been in the Internet business for some years now, specializing in Internet marketing and other online business strategies.
      These articles, Postcard Marketing, and Postcard Printing are reprinted with permission from Design Center partner, PrintPlace.com

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