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Design, Type and Graphics DESIGN topics: Layout Templates

June Layout ideas for designers and non-designers alike...

Congratulations Graduates:
Put your portfolio on the fast track

Amongst pomp and circumstance, many graduates are hitting the pavement this spring looking for that pie-in-the-sky job at the dot-coms, design studios and graphic arts firms. Each year the Design & Publishing Center get dozens and dozens of phone calls, letters and resumes all touting the awesome talent and experience of each new crop of graduates. We tip our hats to you with a little advice.

Getting Attention
In today's market place for creatives it's not enough to have credentials. You've got to get the prospect's attention. The creative market is flooded with people looking to strike it rich from the dot.coms. Most have no credentials, yet are able to cut through the visual pollution with something exciting, or by price alone. Talent will go unseen much of the time if you don't get the attention of the prospect.
__ Talent who has researched and found the selection of prospective employers can use the 'hit and run' technique. Get the person's name, and mail them a series of custom post cards that you've created just for that prospect. You should get a call by the third card. Print them out on good post card stock, or get color laser prints and affix them to the post-card blanks available at Kinkos.

Send them something unique...

Send a video, CD-rom or a diskette. These captivate the attention where paper resumes won't. Sure you'll still have to have your printed resume, but something out of the ordinary will seem much more exciting to the recipient. I've never been able to resist a video or CD that arrives in our mail box. Getting noticed and getting brain space is the key to getting discovered.
__ Here's a sample sent to us by Williamson graphics on a CD-rom. Once you've mastered your CD data, it's an easy matter to burn them on demand as you research new potentials. Make sure to create a cool cover.

A Disk with a Great Cover Gets Attention

This fancy disk jacket caught our attention more than the diskettes did. It was screen printed and unfolded to a rather unique shape. It contained two disks with interactive portfolios on each disk -- PC and Mac! Great promo.

Templates and instructions available at the Loading Dock of the Publishers' Warehouse


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