Design, Typography & Graphics with tips and tricks for
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Layout ideas for designers and non-designers alike...
Make it Tall, make it Elegant
I always like thinking about new ways to present information. While this is by no means a 'new' idea, it's one you don't see very often.
__ If you can take your layout beyond what the reader expects, then you've got an attention-getter. I like this one because it fits the hands better than standard magazine size, and for a shorter publication -- newsletters, brochures, short booklets -- it presents itself very well in the mail box, on the coffee table, or in the take-one rack.
__ That's not the only reason I like it. 6.5 x 10 allows me to bleed graphics off either side, while still coming out of a standard small printing press. Additionally, for long run publications, up into the thousands, this works well because when using large press sheets like 23 x 35 you can actually get more pages out of a press sheet! Make it a three-fold and get two out, with a work-and-turn running popular 20 x 24 sheet sizes.
__ I chose four columns here, with a rather condensed sans or serif font. In this case it's ITC Garamond Condensed Book. Eventhough I left the text ragged-right, these narrow columns make for a nice tight look. For a more "news" look, you can justify the text. The headline type and other display type is ITC Helvetica Compressed to mirror the tall, thin appeal of the overall look.
__ In terms of layout, you'd want to stay with the vertical feeling, and break across those columns maybe only once in the whole publication, for content that is very important.
Since the columns are narrow, and there are four of them, an article can be easily adjusted to count out to two, three or three and a partial columns. This gives opportunities for small photos, graphics and visual devices. (Pop up a closer look at today's layout.)
__ Attempting to keep the cover, or first page of this 8-page newsletter as clean as possible, I focused on the feature story and kept images small and supportive. the first article leaves just enough room for the head and lead to an article on the inside.
__ A nice twist would be to introduce different color head blocks for special occasions so long as a very dark color was selected. It's very elegant in black, but would be equally rich in a deep purple, forest green or even a very dark blood red for the holidays!
__ We'll be putting keyline templates for this layout into the DT&G Design Department for you to download, import into your favorite program and test. They'll include guide lines for hanging heads and other graphics, along with column, gutters, etc.
Have fun, and happy layouts to you..
If you'd like to have the Adobe Illustrator EPS layouts for this template, or an Adobe PDF, Get a slip for the LOADING DOCK and we'll get'ya going.
__ In the coming months we'll have at least one new concept a month, along with tips and an actual template for you to use. Keep your eyes on the DT&G Web site.
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