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Newsletter Make-over Clinic | DTG Magazine

By isolating the articles, and giving them an order of priority, we automatically introduce order into the layout. This makes the reader feel more comfortable, and helps promote the feature story.

Here the reader's eyeflow is supported. Page entry devices do exactly what they're supposed to do. The normal movement from the logo down, puts the reader's eye in a position to move fluidly into (#2) the table of contents well, or the (3) actual feature story.
Newsletter make over clinic, page 4

Makeover #2

Now I feel compelled to move things around again

This time let's run the articles horizontal rather than in two columns. This serves two purposes.

First, by the use of a full 12 point type for the text, I suspect the editor is being sensitive to perhaps a more mature audience. Since readability is of paramount importance, I'll leave that alone for the moment and deal with the exact content that came with the newsletter.

With the longer line lengths we allow the type to 'fit' more evenly, and thus take less actual space. We also beefed up the heads a bit... in the original they were too much like the body copy, and therefore not good landmarks.

This version lets each article offer the reader multiple entries without competing with each other, and gives a more logical visual organization to the page.

Keep in mind, I haven't really changed anything yet -- only moved around what was already there. (One thing I strive to do in the early stages of a makeover.) Also keep in mind this is just one of the many solutions that could be applied to the project.

Let's analyze a major issue that has resolved itself during this process.

We've built what could be a template grid for the rest of the publication. This is a one or two column "content" well, and a narrow column to the left for anchor material. This kind of template could now be applied to the rest of the newsletter.

Let's jump to the inside for a moment and see how that might be put to work for us.

Now, lets take a look at what happens when the reader goes inside to continue reading. . .

Continue . . .

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