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Newsletter make over clinic, page 5
As we move to the inside, we see a field of gray, in a two column layout, but unless we're intensely reading the article jump from the front, we've got to search. Most likely we'll jump directly to one of the illustrations because a) that's what it would seem the editor wants us to do, and b) because the eye always falls on the darkest spot on the page. The first and most obvious things that are missing are any kind of landmarks to tell us where we're going, or give us visual interest from the field of gray. The article from the front simply continues on at the top left, and reads column by column until reaching the next article. It follows that way for the remainder of the publication.
If we applied our template to this set-up, we see a substantial improvement in visual appeal is gained due to the wider outside columns.
Tip: always put an article start at the top of the page. Jump articles that wouldn't
fit in a continuous string can be moved to a lower spot on the page.
Continue . . .
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