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THE NINETEENTH CENTURY there were two art movements which developed a great rivalry
throughout the art communities of Europe.
___ The other faction or art movement became known as Art Nouveau. It was first realized in a unique style of decoration characterized by an endlessly repeated motif of elongated movement. Art began to take on a connected curved line. It is said by many learned students of typography that this lilting line had some basis from asian art -- being influenced heavily by the many Japanese woodcuts being imported into Paris and London. This stylization and line began to influence even the Impressionists. The best examples however began to appear in the craft of bookmaking from such artisans as Lucien Pissarro and Charles Ricketts at the Ballantyne press. And as history has recorded, Ricketts, through the Art Nouveau movement, became one of the first true freelance typographers.
Also arising from the arts community of London and Paris at that time was the "Poster Movement." This gave birth to a whole new art form, the poster, which is a very real genre today.
Our Mucha art above is from The Art Nouveau Style Book of Alphonse Mucha by Alphonse Marie Mucha -- What better way to learn than from one who truly knows!
Among graphic artists and commercial designers, Alphonse Maria Mucha (1860-1939)
is praised for his innovative style books that pioneered the use of Art Nouveau in
posters, signs, commercial packaging, design, and ornament. The most important of
these style books was DOCUMENTS DECORATIFS, published in 1901. That book is long
gone from the shelves of book stores, and is found only in museums. However, all
72 Plates from 'Documents DEcoratifs' are in original color and are carefully reproduced
in this book. Includes 18 plates in full color, 54 in two or more colors -- well
Promoting Yourself with a little Padding: scratch pad promos from MultiCom Expo
Make A Professional Padding Press: quick and easy step by step instructions
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