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continued from the previous page LATE IN THE NINETEENTH CENTURY there were two art movements which developed a great rivalry throughout the art communities of Europe. ___ The first was called the "Arts and Crafts Movement." This was driven by the faction of artists who proclaimed to reject the machine age of the Industrial Revolution and clutch near and dear the look and feel of Renaissance art. As culture moved out of the middle ages, and through the Renaissance age, typography too went through the evolution from black letter to the bold grotesque or sans serifs of the early industrial age. Even entering the early days of "Die Neue Typographie" the Arts and Crafts Movement held onto the styles and philosophies of the Renaissance. ___ The other faction or art movement became known as Art Nouveau. It was first realized in a unique style of decoration characterized by an endlessly repeated motif of elongated movement. Art began to take on a connected curved line. It is said by many learned students of typography that this lilting line had some basis from asian art -- being influenced heavily by the many Japanese woodcuts being imported into Paris and London. This stylization and line began to influence even the Impressionists. The best examples however began to appear in the craft of bookmaking from such artisans as Lucien Pissarro and Charles Ricketts at the Ballantyne press. And as history has recorded, Ricketts, through the Art Nouveau movement, became one of the first true freelance typographers. Also arising from the arts community of London and Paris at that time was the "Poster Movement." This gave birth to a whole new art form, the poster, which is a very real genre today. Our Mucha art above is from The Art Nouveau Style Book of Alphonse Mucha by Alphonse Marie Mucha -- What better way to learn than from one who truly knows! Among graphic artists and commercial designers, Alphonse Maria Mucha (1860-1939) is praised for his innovative style books that pioneered the use of Art Nouveau in posters, signs, commercial packaging, design, and ornament. The most important of these style books was DOCUMENTS DECORATIFS, published in 1901. That book is long gone from the shelves of book stores, and is found only in museums. However, all 72 Plates from 'Documents DEcoratifs' are in original color and are carefully reproduced in this book. Includes 18 plates in full color, 54 in two or more colors -- well worth purchasing. Continues on the next page. . . See also: Promoting Yourself with a little Padding: scratch pad promos from MultiCom Expo Make A Professional Padding Press: quick and easy step by step instructions Back to the Design Department Front Page

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