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Promo Ideas with Bags and Pads
Wag the dog
Here are two very effective self-promotions I've recently run across that offer easy, low cost but hard hitting concepts that you can put to use. Itís sort of like the tail wagging the dog, and many times your promotional efforts, when thereís no promotion, actually yeild more results than the sizzle.
Make your bean counters perk...
The Oracle Education division wanted to catch my attention for their new "Fresh JAVA to Go" capabilities. They sure did!
__ Using the metaphor of a coffee bag with coffee beans, Oracle actually used real coffee bags for the envelope! That got my attention right away! On the front was a label announcing "Fresh Java Goes Down Easy" ... then, "Hand-Picked Just for you!" The gripper said: "Your future's in the bag."
__ Of course I had to open it, and out came a beautiful little brochure telling about the series of courses. All through the publication they carried out the theme... "plus an offer to make your company's bean counters really perk up!" Swell job -- my hat's off to the creative talent that dreamed up this honey of a promotion.
__ Now ask yourself: what ordinary object can you incorporate into your next promotion? This one was superb. The bags probably didn't cost much more than envelopes, and guess which got opened first! What 'off-the-shelf' containers are available to take the place of an envelope? Can you think of any?
Scratch some Success
Many, many times I've reported the successful use of scratch pads. You know it's true.
__ This one came in from Richmond Engraving, a company we use from time to time, and this smart sales rep just sent it along to me as a friendly reminder of their services. How nice.
What made this a stand-out was Kathy attached her business card to the pad with a nice hand-written note "hope to see you in Richmond soon!" You can bet the card goes right into my card-dex for future use, and that I'll be sure to call Kathy the very next time I need high quality engravings.
Several years ago I shared my plywood plans for making your own padding press. Many readers wrote to let me know they had put it to good use. Guess what they sent! Sure -- scratch pads.
__ This is a super promotion for both existing clients, as a reminder, and new clients as a door-opener. The most effective scratch pads are the ones with the low key promotion copy, and the coolest graphics. Think about what you'd like to have decorating your scratch pads. Take a visit to the local Hallmark shop and soak in the very effective ideas. I'm sure you'll come up with ideas that fit your target market, and product offerings to a tee.
__ By all means, folks. When you launch a promotion, put me on the list. I love to see what's going on out there in the field -- especially from readers.
Watch for "How to make your own scratch pads?
ALSO: see "Personalized Envelopes" for some more ideas
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