Design in Peoples' Lives
Do Good Design: How Designers Can Change the World, a provocative book that explains why the largest crises we are facing today have design at their core.
Author David B. Berman offers a powerful and hopeful message that will inspire readers to do good design in 2009 and beyond.
Designers create so much of what we see, what we use, and what we experience. How did design help choose a president? Why are people buying houses they cannot afford? Why do U.S. automakers now struggle to compete? Why do we really have an environmental crisis? Design matters. Like never before.
Do Good Design is a call to action:
It alerts designers to the role they play in persuading global audiences to fulfill invented needs. Berman outlines a more sustainable approach to both the practice and the consumption of design. All professionals will be inspired by the message of how one industry can feel better about itself by holding onto its principles. Today, everyone is a designer. And the future of civilization is our common design project.
In this time of unprecedented environmental, social, and economic crises, designers can choose what their profession will be about: inventing deceptions that encourage more consumption -- or helping repair the world.
Noah Scalin, professor, Virginia Commonwealth University, and founder of Another Limited Rebellion says:
"This is the book I've been waiting for. Do Good Design is a much needed introduction to the power of graphic design and the reasons designers need to wield that power for good. I'm definitely making it required reading in my class on socially conscious design. Any designer that cares at all about the effects of their work (and that should be all of them) needs to have a copy of this book on their desk."
An AIGA Design Press book, Do Good Design is for readers who want to become involved in the Do Good movement.
David B. Berman is a strategic consultant with over 25 years experience in graphic, interface, and accessibility design. He has traveled to 20 countries as an expert speaker, serves as the Ethics Chair for graphic design in Canada, and as a vice president of Icograda, the world body for graphic design. Clients include IBM, the International Space Station, the Sierra Club, and Canada's largest federal government departments.
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