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Do Good Design: How Designers Can Change the World

Design in Peoples' Lives

Do Good Design: How Designers Can Change the World, a provocative book that explains why the largest crises we are facing today have design at their core.

Do Good Design: How Designers Can Change the World

Author David B. Berman offers a powerful and hopeful message that will inspire readers to do good design in 2009 and beyond.

Designers create so much of what we see, what we use, and what we experience. How did design help choose a president? Why are people buying houses they cannot afford? Why do U.S. automakers now struggle to compete? Why do we really have an environmental crisis? Design matters. Like never before.

Do Good Design is a call to action:

It alerts designers to the role they play in persuading global audiences to fulfill invented needs. Berman outlines a more sustainable approach to both the practice and the consumption of design. All professionals will be inspired by the message of how one industry can feel better about itself by holding onto its principles. Today, everyone is a designer. And the future of civilization is our common design project.

In this time of unprecedented environmental, social, and economic crises, designers can choose what their profession will be about: inventing deceptions that encourage more consumption -- or helping repair the world.

Noah Scalin, professor, Virginia Commonwealth University, and founder of Another Limited Rebellion says:

"This is the book I've been waiting for. Do Good Design is a much needed introduction to the power of graphic design and the reasons designers need to wield that power for good. I'm definitely making it required reading in my class on socially conscious design. Any designer that cares at all about the effects of their work (and that should be all of them) needs to have a copy of this book on their desk."

An AIGA Design Press book, Do Good Design is for readers who want to become involved in the Do Good movement.

David B. Berman is a strategic consultant with over 25 years experience in graphic, interface, and accessibility design. He has traveled to 20 countries as an expert speaker, serves as the Ethics Chair for graphic design in Canada, and as a vice president of Icograda, the world body for graphic design. Clients include IBM, the International Space Station, the Sierra Club, and Canada's largest federal government departments.

Buy the book : Do Good Design.
Do Good Design: How Designers Can Change the World Take a look at this sample chapter: The Weapons: Visual Lies, Manufactured Needs)
Do Good Design: How Designers Can Change the World Download this free chapter PDF file

See Also:
Green Graphic Design by Brian Dougherty My review of Green Graphic Design by Brian Dougherty, Celery Design Collaborative, and
Green Graphic Design by Brian Dougherty Green Graphic Design is Good Graphic Design, the sister article to this review

Thanks for reading...

Fred Showker
      Editor / Publisher: DTG Magazine
      User Group News Network, and Photoshop Tips & Tricks

Berkeley-based Peachpit has been publishing the industry's best-selling books on the latest in graphic design, desktop publishing, multimedia, Web design and development, digital video, and general Macintosh computing since 1986. Its award-winning books feature step-by-step explanations, time-saving techniques, savvy insider tips, and expert advice for computer users of all sorts. It is the home of the internationally recognized Visual QuickStart Guide series, the design imprint New Riders and its highly popular Voices That Matter series, and is the publishing partner for Adobe Press, lynda.com, and others. Learn more at www.peachpit.com and www.pearson.com


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