Green Graphic Design
by Brian Dougherty, Celery Design Collaborative
Can a graphic designer be a catalyst for positive change? Breaking down the concept of "green design" step-by-step, respected industry leader Brian Dougherty captures the ability of designers to communicate, persuade, and ultimately spread a socially and ecologically responsible message to both consumers and corporations.
Green Graphic Design reframes the way designers can think about the work they create, while remaining focused on cost constraints and corporate identity. Simple, eco-innovative changes are demonstrated in all phases of the design process, including:
Picking projects
Strategizing with clients
Choosing materials for manufacture and shipping
Understanding users
Picking ink and paper for printing
Binding, Packing final products
Building strong brands
Working with clients to foster transparency and corporate social responsibility
Fully illustrated and packed with case studies of green design implementation, this reference guide more than inspires; a "sustainability scorecard" and a complete glossary of key terms and resources ensure that anyone in the design field can implement practical green solutions.
Green Graphic Design is an indispensable resource for graphic designers ready to look to the future of their business and the environment.
Brian writes:
Green design is a higher order of "good" design. Most of the aesthetic and functional principles that have guided our traditional conception of "good design" still apply. In fact, our work needs to be "good" in order to be green. But green design adds a new set of standards to the old "good design" that encompasses ecological and social "goodness."
Brian Dougherty is a partner at Celery Design Collaborative and a recognized leader in green design. A founding member of the board of advisors for the AIGA Center for Sustainable Design, he lives and works in Berkeley, California.
Green Graphic Design
Brian Dougherty (Author), Celery Design Collaborative (Author)
Paperback: 212 pages ; Publisher: Allworth Press
List Price: $24.95; our price: $16.47; you Save: $8.48 (34%)
Design is an Avocado
Learning to be a green designer is simply a process of refining that internal compass that guides our design so that it includes social and ecological considerations.
Also read: Green Graphic Design is Good Graphic Design, the sister article to this review.
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Editor / Publisher: DTG Magazine
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