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Green Graphic Design

by Brian Dougherty, Celery Design Collaborative

Can a graphic designer be a catalyst for positive change? Breaking down the concept of "green design" step-by-step, respected industry leader Brian Dougherty captures the ability of designers to communicate, persuade, and ultimately spread a socially and ecologically responsible message to both consumers and corporations.

Green Graphic Design reframes the way designers can think about the work they create, while remaining focused on cost constraints and corporate identity. Simple, eco-innovative changes are demonstrated in all phases of the design process, including:
Green Graphic Design by Brian Dougherty Picking projects
Green Graphic Design by Brian Dougherty Strategizing with clients
Green Graphic Design by Brian Dougherty Choosing materials for manufacture and shipping
Green Graphic Design by Brian Dougherty Understanding users
Green Graphic Design by Brian Dougherty Picking ink and paper for printing
Green Graphic Design by Brian Dougherty Binding, Packing final products
Green Graphic Design by Brian Dougherty Building strong brands

Working with clients to foster transparency and corporate social responsibility

Fully illustrated and packed with case studies of green design implementation, this reference guide more than inspires; a "sustainability scorecard" and a complete glossary of key terms and resources ensure that anyone in the design field can implement practical green solutions.

Green Graphic Design is an indispensable resource for graphic designers ready to look to the future of their business and the environment.

Celery Design Collaborative

Brian writes:

Green design is a higher order of "good" design. Most of the aesthetic and functional principles that have guided our traditional conception of "good design" still apply. In fact, our work needs to be "good" in order to be green. But green design adds a new set of standards to the old "good design" that encompasses ecological and social "goodness."

Brian Dougherty is a partner at Celery Design Collaborative and a recognized leader in green design. A founding member of the board of advisors for the AIGA Center for Sustainable Design, he lives and works in Berkeley, California.

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Green Graphic Design

Green Graphic Design by Brian Dougherty Brian Dougherty (Author), Celery Design Collaborative (Author)
Green Graphic Design by Brian Dougherty Paperback: 212 pages ; Publisher: Allworth Press
Green Graphic Design by Brian Dougherty List Price: $24.95; our price: $16.47; you Save: $8.48 (34%)

 

Design is an Avocado
      Learning to be a green designer is simply a process of refining that internal compass that guides our design so that it includes social and ecological considerations.

Green Graphic Design by Brian Dougherty Also read: Green Graphic Design is Good Graphic Design, the sister article to this review.

Thanks for reading...

Fred Showker, editor DTG Magazine, 60-Second Windows
      Editor / Publisher: DTG Magazine
      User Group News Network, and Photoshop Tips & Tricks

 


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