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& Publishing _/_ DT&G _/_ 97 Awards _/_ Photoshop _/_ WEB _/_ Bookshelf
The second most often asked question
now answered...
"How much should I charge?"
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We've worked with designers, desktop publishers, and other visual communicators for
years, and this question almost always pops up. It must have been asked ten-thousand
times in the news groups, and online services discussion forums. Many are reluctant
to talk about it... either not wanting to give up their 'edge' or feeling like they
would be treading on sacred ground.Bob Brenner has been around for quite a few years
too, and we know him well from his "The Desktop Pricing Guide" and "The
Desktop Standards Guide." Now Bob brings us "The Pricing Guide for WEB
Services" and covers most of your questions about how much to charge. __ Bob shows you how to identify and categorize costs, determine productivity, budget costs to the task level, find break-even, and bid flat rates with confidence. He even guides you through various pricing strategies and pricing tactics used by other service providers. You'll get detailed examples, and even financial numbers and ratios that you can use to monitor and track business success. __ This is an indespensible book for anyone working in the web field for hire, and (hopefully) for profit. Many of you downloaded our "Setting Your Prices" from the online services several years ago. In that work we could only scratch the surface in a dozen or so pages. Bob explodes the whole process of setting rates in this 'must have' book. Add it to our SOHOMaster selection, and you'll be building yourself a highly profitable enterprize for 1998. Go get'em! |
| Pricing Guide for Web Services : How to Make Money on the Information Data Highway,
by Robert C. Brenner, is published by Brenner Information Group, (800) 811-4337 Paperback, Published by Brenner Information Group, 1997, ISBN: 0929535189 |
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