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DTG: the Journal of Design, Typography & Graphics established 1988 / Design & Graphics / What are Fractals / Possibilities with Fractals / Design with Fractals  

In last month's article, Endless possibilities with fractals, we looked at just a few of the wonderful advantages of fractals. Now, we'll explore how a designer can put fractals to work...

Using a Fractal Effectively in Your Design

By Pam Blackstone, Fractallicious.com

In our two previous articles, we looked at what fractals are and how they're made, along with the benefits they offer you as a designer. Now, we'll be exploring how to incorporate them effectively into your design.

Fractals offer unique possibilities for graphic design useFractals offer unique possibilities for graphic design use. They have great application in print materials, web design, book and magazine illustration, product packaging, fabric and textile design, industrial design, merchandising, and more. They can be used at any size, but they are best output at dimensions where their innate detail can be seen and appreciated. This makes them especially suited for large format layouts, such as posters, signage, or book covers.

When using a fractal as a design centerpiece, let the image speak for itself. Fractal designs can be busy, and it's generally not a good idea to place type directly on the graphic. Place it above, below, or beside the image, like a caption, as in the example above. If you must place type on a fractal, look for an empty part of the design or place the type against a screened back bounding box.

fractal designs can be busy Some fractals feature edge to edge design. Others, as in this example, are output on black or white backgrounds, making it easy to place type. Here, the designer, Suzi Tucker, has used a fractal to create a background for the ICAM website (an online museum about emergent phenomena whose future home will be at vra> rac ecttal designs =a>< hic domena wso gn intrFraindow.ops.com" height: sign designess used a frac;oo crseg">gnspruc anupoo crveh

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