DT&G Magazine Editor's Column
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Jon C. Lund interview ...continued from previous page

Master of Color & Texture

Jon:   For me the color can be trial and error.
      I don't set up any special palettes. I've worked hard to calibrate my screen so that what I see on the monitor is as close as possible to what get from the printer. Tom usually tells me which of the colors of the item they want and we try to design the background to best suit that color.

DT&G   In stylizing those buildings in the 'Italian' cover we get an almost "hazy" feeling... how do you decide which details to keep and which to eliminate? (At right)

Jon:   Stylization for everyone is different and I try to bring out the most important and strongest shapes that tell the viewer what the object is.
      For me showing the structure is all about using the light to define the form. If a detail doesn't help define it I will edit it out. That hazy look is just toning down the value register to simulate distance.
      (To "tone down" the value, simply hold in the shift key as you slide one of the CMYK color sliders to the left in the Color Palette. This will lighten the colors and the shift key lightens the 4c proportionally)

DT&G   Excellent tip, Jon!

Textures... let's talk about textures.
      We see a wonderful assortment of objects in both covers which have an almost stipple effect. Then in the garments, particularly the red one (Travelsmith calls it "bing") you've really captured the feel of the cloth.
      I think the readers would be most interested in how you make the textures mimic the actual garment fabrics...

Jon:   I get all of my textures in photoshop using bitmap mode to create tiffs that I place and then color in Illustrator.
      Usually I don't need anything more special than the airbrush in dissolve mode to create them. The texture can be rough or fine depending on the selected resolution.

For special fabrics like the crinkle cotton, I get in Photoshop and start fooling around. I think that look was created using the texturizer with canvas selected and the light set from left to right. and then layering highlite, midtone, and shadow texture tifs.

DT&G   Well, they certainly do the trick -- superb look and feel. And you used only Illustrator and Photoshop, right?

Jon:   That's it!

DT&G   Do you get to place the type, or is that done by Travelsmith? Do you know what type will be used, and allow for placement?

Jon:   Sometimes they like my type and use it. Other times they even use a headline I've written. I always think about the headline when I'm working on the concept.

DT&G   Since everyone will send in email asking -- I may as well ask for them: how much time do you put into an illustration like this? From first call to delivery?

Jon:   I'd say 3-4 hours for the roughs and 3-5 days for the final -- depending on complexity. and some of Tom's concepts can get pretty dense.

DT&G   I see it's just about time to wrap this visit up... would you share with the readers some of your other favorite pastimes?

Jon:   Well Fred, with three kids, a wife, and an old house -- my time is mostly past. If I'm not working or fixing, I'm riding my bike maybe 6 hrs. a week. Other than that It's all dogs, potty training, Saturday soccer, swim lessons, reading Harry Potter, and the new roof.

DT&G   (Laughing) Yup... I can sympathize with that for sure!
      Jon, what tips or advice would you share with the readers before we close?

Jon:   I'm not terribly comfortable playing sage like I know how it all works.
      Two years ago my income was absolutely desperate. At the moment things are looking up. But I'm still looking for all kinds of back-up plans.
      As far as the computer goes I've made all my greatest advances due to mistakes or chance. So I say make more mistakes.

DT&G   Well, I'd say that's pretty good advice!
      Jon, thanks so much for visiting today! I know the readers will surely get a creative shot-in-the-arm from our chat! Can we count on another visit some day?

Jon:   Sure, Fred... just stay in touch! I've enjoyed the chat -- thanks for visiting!

DT&G   There you have it folks! Jon C. Lund, illustrator extrordinaire with a decidedly Deco touch! Take a look at some of Jon's other works by (at right)

Better yet, zip on over and visit his equally excellent web site at http://www.Jonclund.com/... there you can see dozens of really outstanding illustrations and typography too!

And the next time your client demands a high degree of illustration excellence, consider letting the Master of Color and Texture do it for you!

Thanks for reading!


 
All images shown in this article are the exclusive property of Jon C. Lund, copyright 2004, all rights reserved. Return to the previous page

 

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