Just watch as we move into the summer with travel, leisure, vacations ... what do you see? People reading. What are they reading? Print and print media. Why? because it's more comfortable, and it travels well. But there's more in this edition of DTG Publishing Update:
[+] Publisher's Paradox: The Irony of Print in a Digital World
[+] Wolff: Putting journalism cart before advertising horse
[+] The 3 keys to a multi-media transformation storyline
[+] Rem Rieder: Is journalism entering a golden age?
[+] Water-Based Printing Could Eliminate Paper Waste
[+] Time to dismantle the newspaper factory culture
[+] Making a first impression with words
-- and more ...
Time to dismantle the newspaper factory culture
To achieve a full print-to-digital transition, media companies must do more than tack on a digital component to their print operations.
Instead, they need to free their journalists to work on digital platforms, then use that digital content to create print versions.
Full story : Steve Buttry -- www.inma.org
Rem Rieder: Is journalism entering a golden age?
Are we heading into a golden age of journalism?
That might seem hard to believe, given all of the gnashing of teeth and rending of garments in recent years over the field's perilous state as traditional journalism has been turned upside down by the digital onslaught.
Full story : Rem Rieder -- USA TODAY
Publisher's Paradox: The Irony of Print in a Digital World
The Paradox: The only thing that differentiates your content brand in a digital world is a print magazine.
The Sea of Sameness -- No matter what magazine you publish, or niche you serve, there's a digital-only competitor churning out content that appeals to your audience. Online, everything looks the same: Slap a masthead brand in the top left corner, create a credible looking navigation scheme, dump your content into the body and surround it with advertising.
Full story : pubexec.com
Water-Based Printing Could Eliminate Paper Waste
In office parks across the world reams of paper are used to print messages that are discarded as quickly as they’re expelled from a laser jet tray. In fact, according to some estimates nearly 40% of office prints are discarded after a single read.
In an effort to help reduce this wanton waste, Sean Xiao-An Zhang, a chemistry professor at China’s Jinlin University, created a re-writable paper that prints both image and text when exposed to water.
Full story : Kyle Maxey - www.engineering.com
Wolff: Putting journalism cart before advertising horse
The great moment in the news business involves journalists leaving established news organizations to strike out on their own into new digital enterprises — and other journalists writing about their spunky gumption and enviable prospects.
It is, in other words, a very closed loop, putting journalists and journalism, in the view of other journalists, at the center of the world.
Full story : www.usatoday.com
The 3 keys to a multi-media transformation storyline
The principles of print to multi-media transformation at media companies involve making innovation routine, strengthening the platform-agile management limb to facilitate revenue diversification, and having a clear path to integration.
As media companies transition from “best practices” to “storylines of transformation” as the currency to communicate value to stakeholders, a wild inconsistency is emerging that makes the news industry susceptible to misreading.
From the small local U.S. newspaper consolidating its physical space by 50% to the regional daily replacing real plants with fake plants to save money to the multi-media behemoth reviewing stretch limousine usage by its army of editors to the Indian company diversifying revenue from the seed of a news brand, “transformation” has many faces.
Full story : Earl J. Wilkinson - executive director and CEO of INMA
Dead Tree Edition
Insights, analysis, practical advice, and smart-aleck comments related to the production and distribution of publications, such as magazines and catalogs, in the United States.
Magazine advertising gains market share in the U.S., but the actual number of magazine copies is declining faster than ever: What in this crazy multimedia world is going on
Two statistics released this week underscore a counter-intuitive trend: U.S. publishers seem to be prospering despite printing fewer copies of actual magazines.
Full story : deadtreeedition.blogspot.com
And, thanks for reading