Designing Women features Balance Design

From Greenwich CT, US comes designer Carey Jones with her own brand of hard-hitting graphic design... from her own studio called Balance Design. Which we think is the perfect name since the studio produces a varied range of designs from packaging to logotypes that show off a true balance!


Balance Design was established in Greenwich, Connecticut in 1997. Carey Jones, Founder and Creative Director, has developed effective creative solutions for industry leading national accounts, emerging businesses and non-profit organizations.
      In 2002, Lauren Bruhn joined the firm in California as Creative Director/West Coast, renewing a successful working relationship the two principals established 14 years prior. Both principals have degrees in Graphic Design and Fine Art, and a combined 35 years in the design field.
      Balance DesignThese added capabilities and increased breadth of experience allow Balance Design to provide more comprehensive strategic design solutions for our clients. As designers, we have created memorable work for Perrier Group of America, Olin Corporation, Encad, Qualcomm, Titleist Golf, Dennis Connor Sports, Minolta, Lotus, Mail Boxes Etc., San Diego Museum of Art, Karl Strauss Breweries, and more.


1. Logo design for promotional items sold at The US Open Tennis Championship.
2. Cheetah Turbo Logo Logo design for a company that rebuilds and remanufactures turbochargers.
3. Promotional sales brochure designed to promote an advertising special in The Pharmaceutical Century.
4. Logo design for, an international network of creative business professionals.
5. Direct mail piece for an IT tour to college campuses. Distinctive shapes and materials, such as a metal cover and bolts were used to reflect the uniqueness of the tour.

The principals of Balance Design have been recognized by the following professional organizations for design excellence: Art Directors Club of New York, Type Directors Club, American Institute of Graphic Arts, PRINT, American Corporate I.D., Graphic Design: USA, Connecticut Art Directors Club, The Creative Show, Publish Magazine and Aldus Magazine.

Balance Design

Detailed Capabilities

  • GRAPHICS: Branding; Corporate Identity; Print/Collateral Materials; Capabilities Brochures; Product Catalogs; Media Kits; Annual Reports; Book Design PRODUCT
  • DEVELOPMENT: Product Design; Product Naming; Brand Identity; Packaging
  • DIGITAL MEDIA: Website Design; Multimedia/Kiosk/CD-ROM
  • ENVIRONMENTAL DESIGN: Retail Signage & Environmental Design
  • GRAPHICS/EXHIBITIONS: Exhibit Design; Point-of Purchase Displays
  • MARKETING SERVICES: Direct Mail; Brand Management; Advertising Communications; Promotional Design; Presentation Graphics; Sales Materials; Market Research/Focus Groups

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