Fred Showker says:
Shortly after I graduated from Design School, I hit the pavement working for a dull, drab, advertising agency with mostly ag-industry, hardware and plumbing supplies clients. At night I would take in freelance work, and read through the pages of my U&lc Magazines over and over, dreaming what it would be like to be in the New York design scene.
In the backs of almost every issue was a small space ad with killer lettering advertising Michael Doret. I would often think ... "Man, if I could just work for Michael Doret, I'd have it made!"
34 years later...
Michael, what has driven you all these years?
I am hopelessly in love with letterforms.
What do you mean, Michael? What kind of letters?
Not just flush left, caps and small caps, but big, colorful expressive letterforms
Big and expressive?
YES! Ones that can twist and turn, that have a point of view
But don't all letters have a point of view
Letters and design with letterforms should never be just a transparent medium. Most use letterforms to simply convey a message. The ultimate design is with letterforms that ARE a message unto themselves.
Michael, I think we'd better take a closer look...
C'mon folks... let's go...