- Our sincerest apologies to our readers...
__ Interesting how no
one notices when we do something good, but if we do just one thing bad, the whole
world lets us know.
__ A slew of letters
condemning us for our "Loading Dock Bundles" page layout suggests we need
to apologize:
We apologize for our totally rude
layout in the 'Loading Dock'.
__ We wouldn't have normally
done this. In fact, we'd rather not sell anything at all. But marketing statistics
show billion$$$ of dollars worth of products are sold each year via mail order by
using uncool layouts just like this one. Those rude mail order company catalogs (that
arrive in your mailbox by the handful) are very, very successful, so we thought it
must take that kind of in-your-face rudeness in order to get consumers to buy something.
__ It is our sincere
belief that tasteful, clean, spam-free design is the way to present a newsletter
and run a web site... that it should work with intelligent people.
__ However the bulk of
highly successful companies, and web sites are proving us wrong. It saddens us that
SPAM seems to equal Profits.
__ Since we need to support
the Design & Publishing Center, yet maintain our Spam-Free philosophy, we're
presented with a huge dilemma.
How do we sell without spamming???
__ Obviously the intelligent
method of providing a cleanly designed, high value, content-rich product at a low
price doesn't work. If it did, we wouldn't be doing this. A couple of thousand paid
subscribers would be all we need to continue providing this free (but less content-rich)
service to the other of the hundred-thousand or so visitors each month who feel that
they should do nothing in return for it. Face it... we all love free stuff. However
we need to remember that eventhough it's free, it is still usually at someone's expense.
Contrary to popular belief all this content doesn't appear here by magic.
__ So, forgive us, but
we're compelled to at least try this 'in your face' loading dock concept in an attempt
to improve our condition here. We promise to keep the Spam level down in the rest
of the site as long as we can hold out. Hello? Are you still there?
Enough... back to where you were.