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Neville Brody

Neville Brody

Modern-day typography superstar

We often talk about the "greats" in typography -- Goudy, Garamond, and others -- but seldom focus on designers of the late 20th century. Neville Brody has created typefaces that revolutionized the graphic design over the past two decades. He's a British designer and art director, hailing from record cover design. He made his fame through awesome work as Art Director for the Face magazine, then moving on to City Limits, Lei, Per Lui, Actuel and Arena, together with London's The Observer newspaper and magazine.

He has shown that truly creative and different high-quality fonts can still become classics. 1988 Brody published the first of his two monographs , which became the world's best selling graphic design book. Combined sales now exceed 120,000. An accompanying exhibition of his work at the Victoria and Albert Museum attracted over 40,000 visitors before touring Europe and Japan.

Insignia: hip, cutting-edge sans with an attitudeArena Magazine

Insignia® was designed as a headline face for Arena magazine in 1986, and released as a font by Linotype in 1989. Insignia has the basic forms of constructed grotesque fonts and was influenced by the New Typography of the Bauhaus during the 1930s.

Insignia's monoline, round-and-sharp forms reflect the Zeitgeist of that age, suggesting technology and progress. Yet, like other Brody fonts, Insignia is also immediately recognizable as one of the hip, cutting-edge classics of our own computer era. The alternate font has half-serifs on the E, F, and Z; squeezed bowls on the P and R; a wider J; and an S made from protractor-shaped parts. Four original Brody fonts are available from Linotype: Insignia, Insignia Industria Solid, Industria Inline and Arcadia. His designs have received international recognition for their innovative style, reaching almost cult status. (Linotype)

Insignia® Com Roman The really useful aspect of Insignia is that you can confidently use it for an illustration font. The unique characteristics of the upper-case letters lend themselves well to some dramatic logo configurations, and the uniform strokes allow you to continue, merge, add or subtract while retaining total readability! This is a designer's must have font! Besices, Brody's designs have received international recognition for their innovative style, reaching almost cult status.

Insignia was designed as a headline face for Arena magazine in 1986, and released as a font by Linotype in 1989. Yet, like other Brody fonts, Insignia is also immediately recognizable as one of the hip, cutting-edge classics of our own computer era.

Industria: multi-purpose, killer condensed sans Face Magazine

Mac users have enjoyed Industria since the launch of OS X. But they probably don't know there's an entire family behind that name, not just the single font Apple shipped. Real graphic designers will surely want to own the entire family!

First designed for a magazine called The Face, Industria was released as a font by Linotype GmbH in 1989. Industria is a condensed sans serif with abbreviated, essential forms. It has a systemized mechanical structure of straight strokes with rounded outer corners and rectangular counter spaces.

The solid version is strong, cool, and reserved; the inline version gives a vibrating and artful contrast. The alternate font has a more flamboyant lowercase g and t.

Industria® Solid Alternate

Industria was designed by British graphic design guru Neville Brody, originally for a magazine called The Face, and released as a font by Linotype GmbH in 1989. Industria is a condensed sans serif with abbreviated, essential forms.

If you buy only ONE font this year, consider Industria! A Cyrillic version of this design is also available. It is named Tatlin. Four other original Brody fonts are available from Linotype GmbH: Insignia, Industria Solid, Industria Inline and Arcadia. His designs have received international recognition for their innovative style, reaching almost cult status.

Arcadia: Art Deco styling  

Arcadia Std Regular

Brody designed Arcadia® also for the banner for Arena magazine in 1986, and released as a font by Linotype GmbH in 1990. Borrowing elements from Art Deco styling, Arcadia is a tall and striking geometric design with extremely condensed and contrasting forms. The alternate font has more pronounced ascenders and descenders for use at smaller point sizes. Arcadia lends eye-popping elegance to display settings for advertising, packaging, invitations, or logos.

Four original Brody fonts are available from Linotype GmbH: Insignia, Industria Solid, Industria Inline and Arcadia . His designs have received international recognition for their innovative style, reaching almost cult status.

This font is at home in almost any setting where a highly condensed font is required -- but be careful, you do not want to use it in sizes less than about 24 to 36 point for legibility.

21st Century Masters: Neville Brody

Next time you are surfing for fonts, be sure to key in "Neville Brody" to see his entire collection of trend-making fonts!
      We wish to send special thanks to researchstudios.com for helping with this article. Visit the Neville Studio for a look at more of this designer's stunning works.

Take advantage, and expand your creative awareness!

... and thanks for reading!

Fred Showker
Fred Showker, Editor / Publisher of DTG Magazine

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