The Design Center Main Lobby . . / . . Type. . / . . Alex White's Type In Use. . / . . Page 2. . / . . Page 3


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In case you didn't know
... or didn't read our review of the first edition of this book,

Alexander W. White is the author of Type in Use and How to Spec Type, as well as dozens of articles on typography and design. White spends most of his time as a consulting designer specializing in magazine and book design. White often develops a redesign on site with the client. His firm also provides corporate identity programs and marketing design. White provides customized design training and lectures extensively on aspects of visual communicatiuon throughout the U.S. and overseas for corporations and professional organizations. Using humor and extensive examples, he explains design as a process of logical thought rather than the result of artistic inspiration alone. During the academic year, White professes design at the Hartford Art School of the University of Hartford in Connecticut. He is a member of the Type Directors Club and The Typophiles. We're hoping he'll finish, and finally publish his nearly completed book "Designing with White Space"-- hint, hint. You've also seen/heard/read my raves about Alex's father, Master Designer Jan White, the original "Editing By Design" and "Graphic Idea Notebook" visionary who's latest book "Color For Impact" was a 1996 Design Center "BEST" Award winner!

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