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(continued from previous page) This is what Type In Use is all about Making your reader or web page viewer dive head-first into the message, gobbling it up, unaware that they're being pulled into the story. ... Over the years we've all been taught how to break up boring columns of gray text. Writers have written more articles about pull quotes and callouts than the hairs on your arm, but do they ever tell you exactly what font to use or where to put them? Do you know how much white space should be around them? ... Alex spends a lot of time and care working with publication structure too. You publicists out there take heed: newsletters, magazines, brochures, annual reports, manuals and virtually any publication that has more than one page can be vastly improved by studying Type In Use. Oh, there are some publication designers I should just send a copy of the book free of charge! I read this one magazine to get at the information is has, but I just about throw up every time I look at it! What's worse, it's difficult to get at the information -- I get distracted and begin redesigning the layouts! I can just about guarantee that if you layout publications, and read this book... no, not read -- study this book. Your publication will improve. List Price: $26.95 Buy NOW: $21.56 Save: $5.39 (20%) and support your Design Center Who is Alex White? Enlarged 2-page spread Type In Use v1 Review ... To round it all out, Alex ends the book with a "History of Type In Use" and shares a glimpse into typography's past. You'll get an inspiring look at works from the true masters of typography as well as a nostalgic romp through type in the '50s, '60s and '70s. There's also a full glossary of type terms that will serve as a handy desk reference. ... I'm afraid this article read like a review! I actually wanted to share some of the true insights from Type In Use. Don't think that an article even ten times as long as this one could ever take the place of the real book. It's just $26.95 if you pay retail, or slightly discounted on your favorite Design & Publishing Center Bookshelf -- but you'll never realize the true value you get from Type In Use until you study it and begin forging beautiful typography. Type In Use effective typography for electronic publishing By Alex White Paperback - 208 pages 2nd edition (June 1999) W.W. Norton & Company; ISBN: 0393730344 ; Dimensions (in inches): 0.59 x 10.97 x 8.52

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