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This book should be called "the most valuable book for designers of all times" -- If you plan to design using typography... if you plan to communicate information and ideas effectively, you'll READ and STUDY this book.

Type In Use

Graphic Design Typography - Type In Use - Alex White
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Paperback - 208 pages 2nd edition (June 1999)
W.W. Norton & Company; ISBN: 0393730344 ; Dimensions (in inches): 0.59 x 10.97 x 8.52

"Alexander White's second edition of Type In Use could possibly be the most important book for designers and publishers of this century."

I have to confess, I've dropped all plans to finish my "TypographyWOW" book that I've been promising for about two years. So, everyone from the workshops who have been sending email about my "TypographyWOW" book, there's no longer any need to keep requesting it, just buy this book. ... Understand that this article is NOT an ad or review of the book. Many so-called designers simply don't give a hoot about typography, and most of them have wandered off someplace to jump into some ecommerce scheme or another.
... This article is for that loyal core group of DT&G followers who are true typography lovers and still find enjoyment and challenge in crafting a typography for publication -- or for those of us who want to craft a truly excellent piece of typography. More importantly, this article is for those aspiring designers who don't have the touch yet, but who know they can really soar once they get the touch.
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