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&Type!_/_
Type Voice_/_
Initial Letters _/_Festival: Gallo Fonts
_/_ Letterheads _/_ Goudy Birtham _/_ Village
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Illuminated initial caps
by Fred Showker
Last month's article on Initial Letters, by Ilene Strizver, inspired me to take another
look at what we've got in the Publishers Warehouse to adorn holiday communications.
As I told my GRPH 243 class at JMU yesterday, while introducing them to Quark Xpress,
page Layout programs have taken something that was once a tedious process and made
it easy to make drop caps.
But I cautioned:
If you want to do a really superb job, the automated functions of page layout programs,
and yes, even word processors will never suffice.To make something really special,
you need to place (import, etc.,) the letter with care, size it with care, then produce
a runaround that really, really makes the initial cap do what you want it to do.
URTON INITIALS is an illuminated letter font included in this month's
Publishers' Warehouse. It comes as both an actual font, and a graphic font. This
makes it the ideal illuminated letters to demonstrate this month's technique.
Why load an entire font for one letter.
Since these letters are square, they're perfect for a standard placed picture block
with a runaround. Be sure to scale the letter so that it occupies just the number
of lines you wish, and them tweak the runaround so that the lines stay properly spaced.
In Quark I would rather use the Command/M dialog to set the scale than attempting
dragging to scale. In the dialog I can quickly specify the exact depth I need. For
instance, if the font in use is 12 points, set on 14 point leading, and I want a
4-line drop, then I know I need the block to be 54 points deep.
Using a graphic as opposed to an actual keyed in letter from a font offers some improvements
over the software's "auto" drop-cap for more professional results. But
either way will work.
In Quark Xpress the Initial Cap function doesn't allow proper kerning. (That's moving
the rest of the letter closer to the cap letter.) When you kern via the built in
kerning function, the second and third lines also kern and can mess up the intention
of the drop cap.
So, let's take a look at how to properly structure your type.
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About the author:
Fred Showker conducted Newsletter Make-Over Clinics all over country for Dynamic
Graphics Educational Foundation, In-House Graphics Magazine, Multicom, and other
training providers. He has conducted dozens of custom publication make-over clinics
for such clients as Southwestern Bell, Chicago Harald Newspapers, National Teachers
Association, The Special Olympics, Byrd Papers, Sysco Corp., Merck, and various departments
of the Federal Government.
___ He is available to help your company, organization
or conference with a fast-paced, informative and entertaining design or make-over
presentation that will help you achieve your publishing goals!
Showker Graphic Arts & Design, Harrisonburg, Virginia: 540-433-8402.
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