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Initial Letters _/_Festival: Gallo Fonts
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Initial Letters
by Ilene Strizver
Have a lot of text to set and want to spice it up? Try using an initial letter.
An initial letter (or cap as they are often referred to) is an enlarged first character
of a paragraph which can sit above, below, to the left of or even behind your text
and can be set in a different weight, style or color. Initial treatments include
drop caps, raised caps as well as boxed, reverse and overlapped initials. The use
of contrasting typefaces including decorative, calligraphic or ornate type styles
can be very effective. You can even use a lowercase character! (Consider it "typographic
license.")
The key to using initial letters professionally
is proper alignment. If the character is intended to appear flush left with the text,
it should align optically rather than mechanically. Certain characters such as those
with rounds (C, O, S, etc.), diagonals (A, V, W, Y) as well as characters with serifs
(which get proportionally larger with size), should be pulled out to the left a bit
to visually align.
If the character is the first letter of a word (as opposed to a single letter word
such as "A" or "I"), try to space the rest of the word close
enough to the initial to read as a word. Your type can look amateurish and be hard
to read when the rest of the word seems to be floating away.
A couple of things to remember: never repeat the enlarged initial in the text, and
don’t use too many initial caps in one job. In fact, one per length of copy or long
section is probably enough. Whatever kind of initial cap you use, readability should
never be sacrificed for style. Keeping that in mind, your imagination is the limit
to what you can do.
Ilene Strizver is a typographic consultant, designer
and writer specializing in all aspects of typographic communication. Her primary
client is ITC, where she directs the typeface development program.. |



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Continue with "Illuminated
Initial Caps" by Fred Showker
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