Congratulations Winners...The Font Team, DT&G, and the Design Center are proud to announce winners in this year's Fall Fonts Festival -- and pleased to send the Fonteam International Fonts CD to the following...
Kay Johannes is a Design professional from Milwaukee, WI USA, who writes:
[Quote] As with most corporate designers, legibility is always an issue for us. We also must keep branding issues at the front while striving for a bit of originality whenever possible. Corporate design is far different than freelance so whenever we get to "play" with typography it's a pleasure!<< end quote.
Michelle DuGuay is a Desktop Publishing professional from Tampa, FL USA, who writes:
[Quote] I love all the new fonts and typography that are being designed daily. I am the managing editor for The Journal of Special Operations Medicine. I am excited to start using fonts that not only portray the theme of the article but spice it up and pull readers in. Up until recently I have been constrained to using all Times Roman for its ease of reading and font consistency. I am trying to make the changes slowly to jazz it up while still keeping the professional look of the journal. I believe fonts can either draw you in or steer you away. << end quote.
Alix King is a Desktop Publishing professional from Albuquerque, New Mexico USA, who writes:
[Quote] As a former photographer I appreciate how fonts break up the space and how they create a pattern as they guide the eye through the text. As an avid reader I appreciate a well designed font which doesn't interfere with the message but soothes the eye as it travels down the page. As a newly trained graphic designer I love playing with fonts as a visual graphic element and finding an appropriate match to the message and font. << end quote.
You can visit at:
Laura Underwood is a Institution (nonprofit) from Waldorf, MD United States, who writes:
[Quote] I do a monthly newsletter for a non-profit group and I like to use fonts of a different theme each month. I probably spend more time on the layout and font choice than editing the actual content!<< end quote.
Susan is a reader from Ann Arbor, MI, USA, who writes:
[Quote] Hello, I've been a subsriber to your wonderful newsletter for several years, and I would like to help withe the wonderful links you list by providing a couple font links that you have asked forl. In the Publisher's Warehouse, there is a listing for Davy's Other Dingbats for Mac and a note asking for links to Windows versions. Here is one link that includes truetype and type 1 fonts
Also, you have a page on your site about a logo font, and there you note that you only have a mac postscript version. At the designer's site he now has both mac and pc versions of a font called InstantLogo! Thanks for your wonderful publication!
And, thank YOU, Susan... we're glad you're on board!
Neil is a design professional from Ottawa, Ontario, Canada, who writes:
[Quote] Fonts are not only a letterform used to write a message. They are also tools of the visual language trade. i love to see expert use of fonts as designs to reflect and compliment a particular theme or subject. On the flip side I dispise the haphazard way many production 'designers' don't appreciate the imortance and significance of a font.
You can visit at: http://www.media/minshall.com
Christopher is a design professional from Oneonta, NY USA, who writes:
[Quote] Fonts have always been the hardest part for me, but I have learned they can make or break a project (obviously). Some of my favorites are Helvetica neue, Futura, Gill sans, formata, meta, neutraface and Garamond. But these fonts are all pretty safe. I think it takes courage to use new fonts and I try to muster at least some courage with each new design. My worst experience with type would have to be Apple Chancery. After doing about 50 rounds of Logos for a big performing arts center the "logo comittee" decided on that and insisted I use it. - Completely wrong for that application - Now I pretend I did not do it. The lesson for next time is if you dont want to use it - tell them you dont have it - dont even show it to them.
You can visit at: http://www.grafiqa.com/
Mark is an Educator from Rolla, Missouri USA, who writes:
[Quote] I dislike cheap fonts that don't print well or that easily become corrupt and cause student's computers to lock up when the font is selected. Some students come into a graphic design course and never go beyond using helvetica(or Arial) and Times. They think these are the only 2 fonts anyone will ever need. They are so wrong.
Nick is a desktop publishing professional from Pensacola, FL, USA, who writes:
[Quote] My 'likes and/or dislikes' in fonts and typography are as varied as there are fonts.
Fonts convey an entire personality - much less have their own character, and can completely make or break an advertisement. Which is why I love the art of typography ( & different fonts!).
I do internet advertising and (aside from product image and/or colors) fonts are what have to most often carry the ad. The whole point of the ad can be ruined if the font selection is wrong and uncharacteristic of the intended message. If the ad does not look good, or more often than not, readable, then no one will click.
An analogy could be in how would one's grandmother feels buying her favorite shampoo if the packaging was written in some dangerous-looking deathmetal font? Typography needs to explain to the viewer, "Hi! Remember me? I'm your favorite shampoo, I make your hair shiny and nice...". Not, "Use me and let your wretched hair burn 1000 years from the sulphur pit fires of hell...". No company would ever choose a font that's not completley in-tune with it's target and/or intent.
Typography can be an art form, though, in that letters and specific letter shapes can be entities in onto themselves. Letters have weight, form, style, grace, and connotations - all dependant on their specific use, placement, color, etc. So much meaning can be expressed in just a few simple, but careful letters - whether handwritten, typed, or digital. Every sentence, every word, every letter can have it's own history; as in, a beginning to end holding all the emotions of it's life inherit in delicate curves and straightforward lines.
A collection of letters and words in a specific layout can have just as much meaning as a Renaissance still-life painting - though completely different compositions, one is not less valid than the other (in general terms of art).
Sorry, I meant to keep this short... so I do not have any dislikes of fonts and typography, in that how can one say they dislike paint, or the color blue. Fonts and typography are a visual expression of what makes us human, for only we understand what that little collection of lines and curves actually mean. We have attached out entire history to words in that, words compromise the associated meaning we give them - each meaing personal to each individual, yet sharing in a collective human consciousness of thought.
Well spoken, Nick!
The Fonts Festival Continues
We'll continue giving away font CDs and Books all through November, 2003. Stay tuned, and don't forget to REGISTER to win!