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Traditional stock photo agencies are being hit hard by the digital technology.
Many traditional agencies still refuse to adopt the Internet as a way to show or
sell their images, and some will not provide digital versions of their images, even
when the images start out as computer graphics illustration files!
__ Buyers of digitized images save both time and cost
because they can:
Traditional stock agencies thought that their libraries of millions of images
would always mean a greater choice, but many holders of large image libraries, such
as magazines, are "repurposing" their images for digital sale. National
Geographic already sells stock movie footage, and could overwhelm the market if it
sold CD's of images drawn from its enormous stills library.
__ Traditional stock agencies thought that offering
controlled use of their images would retain their high end market. However, digital
stock images can be easily composited and customized in Photoshop to make them unique.
__ Today, according to Trend Watch Creative, 85% of
all commercially purchased images are royalty-free digital images. Adobe estimates
total industry revenues in 1997 of about $150 million for royalty-free images and
$700 million for images from traditional stock agencies.
[ see this month's piece on the new Adobe Stock Photo collection ]
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Thank you for visiting D'Lynn Waldron's "Industry Insider" in The Design & Publishing Center , http://www.graphic-design.com/Waldron/ All content Copyright 1998 on behalf of D'Lynn Waldron, by The Design & Publishing Center, all rights reserved. Contact The Design Center design team for web page critique, makeover clinics, or website design, production and hosting. Products mentioned in D'Lynn's columns are the exclusive Registered Trademarks for their respective ownders. All Rights Reserved.