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Traditional stock photo agencies are being hit hard by the digital technology.
Many traditional agencies still refuse to adopt the Internet as a way to show or
sell their images, and some will not provide digital versions of their images, even
when the images start out as computer graphics illustration files!
__ Buyers of digitized images save both time and cost because they can:
Traditional stock agencies thought that their libraries of millions of images
would always mean a greater choice, but many holders of large image libraries, such
as magazines, are "repurposing" their images for digital sale. National
Geographic already sells stock movie footage, and could overwhelm the market if it
sold CD's of images drawn from its enormous stills library.
__ Traditional stock agencies thought that offering controlled use of their images would retain their high end market. However, digital stock images can be easily composited and customized in Photoshop to make them unique.
__ Today, according to Trend Watch Creative, 85% of all commercially purchased images are royalty-free digital images. Adobe estimates total industry revenues in 1997 of about $150 million for royalty-free images and $700 million for images from traditional stock agencies.
[ see this month's piece on the new Adobe Stock Photo collection ]
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