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Airshows America

clean and tidy, needs organization

This is a review of Airshows America, original comments: I desperately need help with logo design/review. Please take a look at our site/logo and if you have any ideas for improvement, please let me know!! Thanks!
Reviewed by: John McAliskey
Overall its Clean and Tidy, which is good.
      The navigation is instantly obvious along the right hand side again good. Navigation and ease of use, are second only to content in a good website. I like the text links at the foot of your page.
On the downside
The first impression I get is Boring. You have beautiful exciting picures on the site. Perhaps you could incorporate them better into the site.
      You also have a border around the Patriots picture on the home page, this is inconsistant with the rest of the site and looks a bit pants really. Its using the default system colours.
      I think the Jet Teams page could be broken up more, either using lines or seperate pages for each team. Make their headings a little more obvious. The centering of the pictures highlights the inconsistancy of size in the pictures too.
      The pilot BIOGS provide a lot of information. Maybe leave out their resume or reduce it somewhat. It can intimidate browsers if their is a lot to get through.
      On the schedule page the past events is Just a list. Bullet points and links may improve it. The gallery page is a little haphazard in size and layout. Try and line up your pictures a little more. Its quite slow so thumbnailing it and provide links to the better resolution pictures.
      On the brochure page I would try and 'sell' it further. What exactly do you get for you 1,4mb download?
On the site as a whole
The nav bar on the left needs better graphics. They need to be antialiased, as do several other Graphical Text images on your site (media page) They just look amateurish, as do the scans of newspapers. They appear very poor. I personally would type out the review and attribute it to the relevent party.
      If you have hundreds of reviews you should really try and put the best on your site.
In conclusion this site is simple and easy to navigate but as it is trying to sell an Acrobatic jet team and is woefully plain and home made. It needs to be a lot slicker, modern and exciting.
      BTW I do like your logo.
Editor Notes:
Be sure to see Bennie C. Taylor's review of this same site. I feel the two reviews together make a pretty thorough and clear review.
Posted: 03/05/2003

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