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Content needs reorganization

Alaska Gold Rush

This is a review of A Bed & breakfast at Palmer, Alaska, original comments: This site is intended to inform the traveling public of the offerings of this Award winning Bed & Breakfast and to offer the services of same. It is also intended to be a source of information for travelers planning a trip to Alaska, in particular, the Mat-Su Valley.
Reviewed by: Bennie C. Taylor
There is a certain warmth and welcome to this site: this appears to be a great place to vacation. Plenty information is provided. But the content needs a good bit of reorganization.
      The start page is poorly aligned, and the spacing creates a lopsided appearance. The title of the B&B appears at the very bottom of the screen on my monitor which is set at 1024x768. Since there are several outdated features used - page transitions, fussy background, images for buttons - it is surprising to see the title stated in underlined text. This seems to be a missed opportunity for creativity since the name, Alaska Gold Rush B&B, suggests many possibilities for an interesting banner or logo.
      The collage is not balanced on the page and is of poor quality. Here, as all throughout the site, there are too many different fonts. Numerous one-line testimonials, advertisements, notes, and tiny buttons are spread down a long page. What appears to be the main text ("This distinctive B&B, located at the base of Hatcher Pass, just minutes from Palmer, Alaska , beckons you to return to the days of the Alaska Gold Rush! Enjoy the luxury of staying...") appears only after I have scrolled down two times. I would like to see the various categories of content - what is offered, awards received, customer comments, contact information, etc.- grouped into logical, cohesive units.
      Just a thought: although this site does not live up to today's ideals of website design, that would not deter me from making a reservation if I were looking for an interesting vacation site in Alaska. This consideration makes me wonder if we sometimes go too far in our critiques of non-commercially designed sites. If all websites conform to the rather strict formulas considered acceptable, we might lose a lot of interesting individuality.
      Certainly, the message is the most important feature of any website. And this one does send a welcoming message.
Editor Notes:
This site was also reviewed by Suzanne Fyhrie
Posted: 02/01/2003

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