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Gaucho Design

Splashy, needs direction

In the original review request of Gaucho Design, the author commented: This site is catalyst for my work in all mediums. Motion graphics, print, photography, and literature.
Reviewed by: Christina
What's this site I'm entering?
There was no indication what I would find. What IS Gaucho anyway?
Getting started
To begin with, I don't like splash pages, but this one at least had a clear link to enter the site. Clicking the link -- on the splash page -- opens what appears to be a portfolio site (just a guess - no title header) in a new, smaller window. (Good for a smaller monitor!) On the right side is a list of the designer's projects, organized into sections (Including motion, print, etc). Clicking on an item in the list brings it up in a frame on the left, except those in the 'motion' category, which open up in a new browser window.
Who, what, why?
As it stands right now, the 'who', 'what' and 'why' of Gaucho's splash page is vague.
      If I had any constructive criticism to give, I would probably suggest that the designer give some indication as to what is "behind door #1", and by that I mean that visitors reaching the splash page might want to know that they are about to enter a designer's portfolio.
      I think a description or title of some sort would be helpful on the main page as well. I really enjoyed exploring this site. The graphics and colors grabbed my attention. was very impressed by the content, and I liked the abstract, grungy 'feel' of the site. I like that the text is not actually text, but graphic elements. The contact information is easy to find.
All in all, I thought this was a well-designed, very attractive place to visit.
Editor Notes:
Thank you, Christina, for your comments!
      We too thought the imagery was enjoyable, but you're right about that intro. Many designers feel compelled to show off prematurely. They don't stop to consider that the new visitor is there for a reason. In fact, when we tested the site on a 56K dial-up, the page stalled several times before fully loading. The prospective client will say "Gosh, we don't want our web site to do that..." and they'll move on. .
Posted: 9/28/2003

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