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The "Gallery" item caught our attention, so we took a look.
Although a bit calmer than the last page, we're still jolted by the inversion of
the link directory both in background color and typography.
__ The grid of faces is rather rude too, and we had
to ask what is this page for? Is this a gallery of faces? The header says "Photos
Gallery Graphics" (and how'bout that pregnant word gallery... about to give
birth to yet more photo blocks no doubt.) The header works with and matches nothing...
and why are we here? |
- __ Obviously these are photos of the art department
staffers, and although certainly friendly enough, not really what we expected to
come here for. And what have they given us to compel us into looking any further?
__ We clicked on the long-hair. You can always see some
cool art from the long-hair, right? We arrived on Mike Johnson's page, and although
he's a little apprehensive there, (must have been the boss shooting the photo) we
see a selection of thumbnails of Mike's work. Hey... that's pretty good stuff!
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Okay... take it easy Fred!
I'm giving these guys a hard time because I like them. Once I began looking
into the detail of the pages pages, I discover some real value in the content of
the site.
__ When we arrive on supporting pages, let's arrive
and be compelled to linger over. Face it, the grid of mug shots on the Gallery page
is really only there for the gratification of the artists. Right? I'll even bet Mike
would rather have his favorite art piece displayed larger and his face smaller, right
Mike?
__ The point I'm making is that the Review-Journal does
have a great deal to offer their readers and visitors. But they just seem to be trying
too hard to get it all in on one the page. They could use more pages with less content
and a good dose of consistency. |
- For instance, how about if we broke the gallery up into departments, perhaps
separating out the photography from the graphic arts? How about if we played UP the
actual art and photos, and let the mug shots play the part of "here's the artist
and what he has to say about the piece." Now we perceive the art for its worth,
and the people as people... not mug shots. And, how about that arrow? It's so compelling
that we can't look away -- and it's pointing us out of the picture... we feel like
we need to go back. And, really soon, too. Why is an arrow used here, but no place
else visited so far?
__ Designing for a newspaper is a tremendously difficult
task, usually made more difficult than it really needs to be. Then you get into all
kinds of departmental turf rivalries and who is more important than who and before
you know it the overall site picture suffers. There needs to be a plan, developed
with the big picture ever present in mind. Then there needs to be a strong gestalt
to follow that plan to the letter -- page after page, week after week.
The Las Vegas Review-Journal is at http://www.lvrj.com/
__ By the way,
we liked some of the art department's work so much we've asked if they would do cameo
showings in The Design Center Gallery. Mike's work will be the first displayed, and
hopefully we'll get some feedback from Mike about the web site well.
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