Design & Publishing . / . WEB . / . Critique . / . QuickPix refines eye-flow
Reader direction: more power to your web pages
 Notice the hole in the layout that the wrenches draw attention to. We like negative space, but not when it communicates an unfinished page, or lack of content. If you followed our Photoshop Seminar last month you saw some other tips on directional devices. |
Their web pages are relatively well built, and tell the story. But let’s look at some refinement that will help QuickPics zero in on the message to the reader. Here are some of our initial observations. Name: Although the name is important to QuickPics, we suspect it is not the element we want to lead with. If the service is great, the name is unimportant. (Beware: colorizing individual letters could thwart as much as 50% of the readership!) Photos: The photos are great! However, if they’re supposed to be snapshots, make them so. Most importantly, however is the direction. Both the car and the wrenches move our reader in opposite directions... off the screen! Oh, no. Text: The copy opens with “We can help with...” and chances are that may not hook the reader. Usually we like to eliminate the “We” from copy lead-ins. Let’s change the “Me” attack to “you” ... let’s talk directly to the reader. |
Design & Publishing . / . WEB . / . Critique
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