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Tempest Harding

... redesign of site gets the once-over

In the original review request of Tempest Harding (Re-design), the author commented: This is our company site tjat I am re-designing. I am looking for constructive criticism and advice.
Reviewed by: Bennie C. Taylor
First, I went back and looked at the original Tempest Harding site. It is rather bland and old-fashioned, but I learned right away what the company does, and that is what potential customers need to know. The site is well organized, loads fast, and uses logical navigation. Also, the text is readable.
Comments on the "new" site
Next, I checked the Flash site you offered. Unless you plan to add several scenes for each link, I cannot see any justification for using all that space and load time to repeat photos which are already visible. So, on to the proposed redesign.
      The URL of your redesign suggests this will be a Flash site. I would forget the Flash because your target audience probably would not appreciate your efforts. Flash is fun, but I have seen very few commercial web sites that were made more effective by its use. Slow downloads can drive your visitors away.
Home Page Comments
The home page is clean and modern looking.
      But why use only the top of the page? That means your text is very small. I won't deny that it looks nice, but if visitors find it hard to read, they may move on to another site.
      What is the purpose of the Quick Links? Perhaps someone in the business might be looking for a certain topic. But your text links parallel these choices, so I cannot see any advantage to adding a lot of unnecessary code.
General comments
You have the start of a nice design here.
      Just keep in mind that fast access to content, ease of use, and logical navigation are what your visitors prefer.
      Note: Just for fun, see if you can find a dozen differences between your version of the proposed home page and mine. See:
Fred sez: Another great review from Bennie Taylor! And true to the 'rules' one picture is worth 1,000 words!
Posted: 4/2/2003

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