Review by Joyce J. Evans
When I first look at a Web site for a critique the primary things I look for is usability, a professional presence (business sites) and to see if the purpose of the company is meant. Since this is a business site with products I am assuming that it should be professional looking, easy to navigate and that its goal is to sell product.
With that in mind my critique is not meant to criticize but to help you see how it can be improved upon. By asking for a critique I assume you really do want an honest one.
Since there is no company name or logo, it appears this is a product site. That's fine if the company doesn't need or want to be promoted. The large Veggie Cage logo on each page carries off the branding for the product and adds the needed consistency.
The links are very well done as well. The rollover adds great detail along with looking nice. The first thing I look for when image links are used, is alternative text links at the bottom÷which I see you do have. This is great for accessibility reasons as well as for those who prefer to navigate this way.
The main and most important suggestion I can make is to move your purchase option higher in the page and put it on every page of the site. It's better if the user doesn't need to scroll to find it. You may consider putting a link below the Veggie Cages image.
Fred Sez: This is what web design is all about
Joyce, do you raise tomatoes? Well, I do, and as a gardener myself, I instantly saw the real value in this product. The web site worked -- and worked superbly!
So, it looks like we completely agree, Joyce! (For once!) You are right-on in this review -- there isn't a single word I can argue with. I am quite pleased that we can now point readers to this site and say: you see, this is the way it should be done.
Web Designers take note: While I don't believe the rollover captions are really necessary, this designer seems to have done everything right. And, Joyce, you're right when you say we really don't need branding here. The product says it all -- as it should.
Potential buyers will instantly recognize the value in the product because of the fresh, descriptive drawings of the product. The only question here in the reader's mind is: shall we buy it today?
Lavish, tasty photos of vegetables produce mouth-watering results! Here the developer settled for nothing but the highest quality photos. WOW... it really pays off.
The Right Recipe for Success:
- Bright and inviting colors and layout
- Very easy to read
- Instant recognition... "Hey, Tomato plants!"
- A clear, fresh drawing of how it works, what the consumer will get.
- A real promise of results -- all tomato growers know exactly what they're talking about
- High quality, mouth-watering photos, -- makes you want the product right away
- Father image traps the female audience (The ones with the purchasing powers!)
- Enough sticky content to keep tomato lovers glued to the site
- Clear, concise ordering, shipping and purchase information
- Clear, easy site contact
Bright, persuasive, delightful. It's a home run. Bravo!
Joyce Evans is a web designer, Dreamweaver/Fireworks expert, and author of numerous books for web designers and developers.
Visit Joyce at her web site: www.je-ideadesign.com
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