Design & Publishing _/_ WEB _/_ The Web Design & Review Reader Critique Index _/_ WDR: Toymaker Review

Reader Reviews of Web Sites

The Toymaker of Williamsburg
BEING A KID AT HEART, I thought I would visit the Toymaker of Williamsburg and enjoy toys for the season while putting together this month's web site review.
__ The Toymaker of Williamsburg is a specialty store with lots of great toys with a slant toward history, education and safety. It's not your typical Toys-R-Us and doesn't pretend to be. The fact that they invite your calls, and openly display their email address suggests that this toystore is owned by someone who cares about your children't playthings. Unlike the web toy malls this is a 'hands-on' site. (Just try to get anyone to respond at the, or other toy malls on the web. The only thing they care about is selling something to you... anything... and then selling your personal data to the spam kings. That's it.)

__ What a wonderful surprise to find Toymaker set in Garamond! Now, I use Garamond Condensed on my computer so the page loaded with all the fonts perfectly in place! What a thrill. Garamond is a perfect choice for body copy, and Caslon Antique would be my choice for the headlines, and subs. (Which by the way, I'll have to chase down. Haven't seen Caslon Antique in ages.)
__ While the Toymaker of Williamsburg is a calm and inviting site, it has a number of areas where their message and results could be enhanced.
__ The opening page comes up fast enough, however we thought the first window was all there is! (Boy, I'm in trouble... how to get a column out of this???) But we snooped a little further and found the page does, indeed, scroll to open the offerings of the store. Here's where the site needs a little navigation up in the top third of the page to suggest to visitors that there is more to be found.
Since we didn't have too much interest in Civil War figures, we went for the "Hot Items" link. (again, this most-important link should have been up top: remember to guide your readers where you want them to go!)

NOW let's take a look at the "Hot Items" page. . .

(and be sure to see the &Type review of Caslon Antique)

<- Back to the Reviews Index . / . Web Design & Review Front Page . / .Design Center News ->

Submit your website for review . / . Select a Web site and share your views

Note: If you would like to contact the reviewer, please copy the reference into a request.



Become a WebDesign reviewer, or have your site reviewed...
If you would like to do more than just a casual online form review, perhaps with examples, screen shots and make-over suggestions, please contact us. A good eye for design is hard to find, and many people can learn from your input. In exchange for your efforts, the site owner will thank you, and you'll be recognized by all the readers of WebDesign & Review. To get started, forward your first review overview, or proposal directly to: Be sure to include the URL of the website you are reviewing. You can POST your review by using the Website Review Form as well. If you'd like to publish tips, tricks, reviews, opinions, or otherwise share your expertise in the pages of WebDesign & Review then capture and read our "Readers Guidelines".

VIEWS EXPRESSED IN READER REVIEWS ARE NOT NECESSARILY THE VIEWS OR OPINIONS OF WEB DESIGN & REVIEW. WHEN READING THESE REVIEWS PLEASE REMEMBER THAT THE SITE MAY HAVE BEEN UPDATED OR RENNOVATED SINCE THE REVIEW WAS WRITTEN. ALL WEB SITE REVIEWS ARE OPINION BASED AND SHOULD BE ACCEPTED AS THAT. REVIEWS ARE IN NO WAY INTENDED TO RECOMMEND ANY SITE. THEY ARE INTENDED TO BE VIEWED AS LEARNING TOOLS FOR IMPROVEMENT. Thank you for visiting WebDesign & Review at Notes: The screen shots herein represent the copyrighted works of their respective owners, and are used here for editorial demonstration purposes. Permission has been granted to display and review all sites in WebDesign & Review by the website owners. Please read and be aware of our Legal Properties & Disclaimers document. Not all areas of the online environment allow special characters such as the registration and trademark marks. This file will alert you to proprietary works that cannot be duplicated or distributed. Copyright 1996, 1997, 1998, 1999 Showker Graphic Arts, for the The Design & Publishing Center, ALL RIGHTS RESERVED. WebDesign & Review, Pixelsmith, WebEye are all trademarks for The Design & Publishing Center. Other products mentioned in these pages are the registered trademarks of their respective owners.