Design & Publishing _/_ WEB _/_ The Web Design & Review Reader Critique
Index _/_ WDR: Toymaker
|The Toymaker of Williamsburg
||BEING A KID AT HEART, I thought I would visit the Toymaker of Williamsburg and enjoy
toys for the season while putting together this month's web site review.
__ The Toymaker of Williamsburg is a specialty store
with lots of great toys with a slant toward history, education and safety. It's not
your typical Toys-R-Us and doesn't pretend to be. The fact that they invite your
calls, and openly display their email address suggests that this toystore is owned
by someone who cares about your children't playthings. Unlike the web toy malls this
is a 'hands-on' site. (Just try to get anyone to respond at the Toys.com, or other
toy malls on the web. The only thing they care about is selling something to you...
anything... and then selling your personal data to the spam kings. That's it.)
__ What a wonderful surprise to find Toymaker set
in Garamond! Now, I use Garamond Condensed on my computer so the page loaded with
all the fonts perfectly in place! What a thrill. Garamond is a perfect choice for
body copy, and Caslon Antique would be my choice for the headlines, and subs. (Which
by the way, I'll have to chase down. Haven't seen Caslon Antique in ages.)
__ While the Toymaker of Williamsburg is a calm and
inviting site, it has a number of areas where their message and results could be
__ The opening page comes up fast enough, however we
thought the first window was all there is! (Boy, I'm in trouble... how to get a column
out of this???) But we snooped a little further and found the page does, indeed,
scroll to open the offerings of the store. Here's where the site needs a little navigation
up in the top third of the page to suggest to visitors that there is more to be found.
Since we didn't have too much interest in Civil War figures, we went for the "Hot
Items" link. (again, this most-important link should have been up top: remember
to guide your readers where you want them to go!)
NOW let's take a look at the "Hot Items" page. . .
(and be sure to see the &Type review of Caslon Antique)
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